Manager - Digital Marketing - 10823
GMR Group
Date: 4 weeks ago
City: Delhi, Delhi
Contract type: Full time
Job Purpose
Responsible for delivering various online marketing activities across channels including:
Social Media,
Aerocity Magazine and
Other relevant communication platforms
to strengthen GMR Aerocity Brand Perception.
Leverage online channels by clear understanding of how to leverage consumer behavioral, lifestyle, transactional and demographic data in order to deliver relevant marketing programs through multiple communication channels with a vision of establishing Delhi Aerocity b rand in Target Audience mindshare .
ORGANISATION CHART
This position reports to GM Marketing
Key Accountabilities
Cost Saving of INR_________
Other Dimensions
No. of Agencies Managed – 4
Education Qualifications
Responsible for delivering various online marketing activities across channels including:
Social Media,
Aerocity Magazine and
Other relevant communication platforms
to strengthen GMR Aerocity Brand Perception.
Leverage online channels by clear understanding of how to leverage consumer behavioral, lifestyle, transactional and demographic data in order to deliver relevant marketing programs through multiple communication channels with a vision of establishing Delhi Aerocity b rand in Target Audience mindshare .
ORGANISATION CHART
This position reports to GM Marketing
Key Accountabilities
- Social Media Marketing Activities
- Work with Social Media Agency and internal stakeholders to create and run effective SM campaigns for Delhi Aerocity, combined and for each asset class on its own – Hotels, F&B, Retail, Offices and Future projects through multiple channels:
- Social Media posts - LinkedIn, FB, Insta etc.
- Digital Marketing - E-Mailers, Newsletters, Adverts
- Chatbot communication
- Create campaigns that grab the attention of target ed audience
- Developers : Chief of Sales and Marketing in hospitality sales, Operations Head, Brand Head, Store Head
- Media management-Social & Print Media
- Stakeholder interaction like police authority, Traffic
- Marketing , BD - Aero Commercial, Marketing, BD – Non Non Aero Commercial, Corporate Communication
- Legal
- P&E (Project & Engineering) ,
- I.T
- Security
Cost Saving of INR_________
Other Dimensions
No. of Agencies Managed – 4
Education Qualifications
- MBA in Marketing.
- Excellent communication and presentation skills to interact with the external and internal stakeholders.
- Extremely good interpersonal skills.
- Excellent communication skills (Both spoken and written)
- Strategic thinking, market research, and a deep understanding of the target audience
- Minimum 5-6 years of experience in Direct experience in Digital marketing having handled Key Accounts.
- Personal Effectiveness
- Social Awareness
- Entrepreneurship
- Problem Solving & Analytical Thinking
- Planning & Decision Making
- Capability Building
- Strategic Orientation
- Stakeholder Focus
- Networking
- Execution & Results
- Teamwork & Interpersonal influence
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