Digital Marketing Manager

Job Requirements

Job Description

Role/Job Title: Digital Marketing Manager

Function/Department - Marketing & Communication

Job Purpose

The role bearer has the responsibility to manage bank's client outreach by building a social media presence for its products and services. Implement effective performance management arrangements that support the achievement of the bank’s overall targets, goals, and objectives. Manage of creation and production of digital marketing content. Coordinate, implement and oversee various digital marketing campaigns for a range of products and services. Manage the website development process for the digital marketing activities

Responsibilities

Roles & Responsibilities:

• Implement communication strategies for delivery of corporate culture and business strategy
• Develop high-quality novel written and visual content for each social media campaign
• Support in building a social media presence by maintaining a solid online presence
• Implement the performance marketing strategy across all marketing channels
• Act as the ‘go-to’ person for all performance marketing related queries and represent the bank at related events.
• Define and measure growth metrics, dashboards, and be responsible for communicating key actionable insights to the business
• Analyze data to determine whether social media campaigns have achieved their objectives '-Ensure responding to comments on each of our accounts
• Collaborate with marketing and design teams to plan and develop site content, style and layout
• Create and publish engaging content, Edit, proofread and improve posts.
• Manage content distribution to online channels and social media platforms to increase web traffic.
• Manage the procedure, implementation, tracking and measurement of marketing campaigns '-Ensure content created is accurate and error-free.
• Continuously assess and report on the results of campaigns and implement improvements where necessary.
• Build, test and launch website developments '-Document web development processes for digital marketing.
• Ensure brand compliance and consistency across all IDFC First's offerings, premises and across media channels by managing the brand and the brand identity.
• Manage bank' online communities to ensure respectful and appropriate engagement.
• Supervise value based culture and fast paced mind-set amongst the workforce to enable faster adaptability and foster growth.
• Manage compliance to corporate brand guidelines across all communication collaterals '-Conduct trainings for teams as required.
• Ensure appropriate customer services communication.
• Capture and share best- practice knowledge amongst the team
• Support in developing internal publications such as newsletters, releases, email announcements, planned publications, on-line, intranet, video, special projects and assignments
• Recommend improvements to processes and policies across the Banking business to drive operational efficiencies and high quality customer service
• Leverage in-house synergies through collaboration with internal stakeholders
  
  

Educational Qualifications

Graduate - Any

Post Graduate - MBA

Experience: 5 - 10 Years of experience in Marketing