Senior Executive – Marketing

Gansons


Date: 1 week ago
City: Thane, Maharashtra
Contract type: Full time
Websites to handle – Gansons, Aishin

  • Develop and implement SEO strategies: Advice and execute comprehensive plans to improve website visibility and search rankings, ultimately aimed at lead generation.
  • Conduct keyword research: Identify important keywords and phrases to optimize content effectively, should know how to scale branded search through content.
  • On-page and off-page SEO: Execute both on-site optimizations (meta tags, content quality) and off-site strategies (e.g.- link building).
  • Analyse website performance: Utilize tools like Google Analytics to monitor traffic, engagement, and other metrics. Develop reports to keep stakeholders updated.
  • Content collaboration: Work closely with content custodians to produce high-quality, SEO-optimized content.
  • Competitor analysis: Research competitors' strategies to identify opportunities for improvement.
  • Stay updated with industry trends: Keep abreast of the latest international SEO best practices and algorithm updates from search engines.
  • Technical SEO audits: Conduct regular audits to identify and rectify issues affecting website performance.
  • SEO for other channels: Should have hands on experience of 3rd party optimization on mediums such as You tube, Social Media Communities, Dark Social, Quora and other such brand discovery avenues.
  • Advisory Role: Advise stakeholders on marketing strategy to boost performance and offline marketing based on interpretable data.

Support Centric

Social Media Management:

  • Execute a consistent posting schedule for Gansons and Aishin brand pages across social media platforms and newsletter platforms.
  • Manage the daily social media activity of a key stakeholder's LinkedIn account to maximize reach and brand awareness. Lead Generation & Management:
  • Maintain a lead tracker to efficiently capture and organize prospect information.
  • Maintain and update lead data within CRM and MS Excel for clear records.
  • Custodian of database update for other distribution channels such as Mailchimp and WhatsApp.
  • Leverage professional networking platforms like LinkedIn to identify and qualify potential customers.
  • Employ email finder tools to acquire accurate contact information for targeted outreach.
  • Generate lead progress dashboards and excel tables for reviews. Sales Support & Relationship Building:
  • Collaborate with the sales team to track lead progress and update CRM entries accordingly.
  • Provide support during key exhibitions to ensure seamless lead management and post event customer communication.

Proactively build professional connections for the Gansons brand by initiating targeted LinkedIn direct messages.

Marketing Analytics & Reporting

  • Analyse website traffic data using Factors.ai to identify lead sources and user behaviour patterns.
  • Translate data insights from lead trackers into actionable information to optimize business strategies.

Desired Attributes

  • Passionate about digital marketing, with relevant SEO experience and eager to learn new skills.
  • Adaptable team player who can work independently or collaboratively.
  • Strong time management skills to prioritize tasks efficiently.
  • Proficient in SEO tools like Google Analytics, SEMrush, and Moz.
  • Basic understanding of HTML/CSS.
  • Data-driven approach to extract actionable insights from data analysis.
  • Excellent verbal and written communication skills for effective collaboration.
  • Meticulous attention to detail to ensure accuracy in all work.
  • Proficient in Microsoft tools and basic marketing automation software.
  • Adept level understanding of digital marketing concepts and social media platforms.
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