Product Marketing Specialist - Lead
Sprinklr
Date: 6 days ago
City: Bengaluru, Karnataka
Contract type: Full time
Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.
Learn more about our culture and how we make our employees happier through The Sprinklr Way.
Job Description
Job Description: Product Marketing Manager – Center of Excellence
What You'll Do:
Cross-functional Leadership
We're committed to creating a culture where you feel like you belong, are happier today than you were yesterday, and your contributions matter. At Sprinklr, we passionately, genuinely care. For full-time employees, we provide a range of comprehensive health plans, leading well-being programs, and financial protection for you and your family through a range of global and localized plans throughout the world.
For more information on Sprinklr Benefits around the world, head to https://sprinklrbenefits.com/ to browse our country-specific benefits guides.
We focus on our mission: We founded Sprinklr with one mission: to enable every organization on the planet to make their customers happier. Our vision is to be the world’s most loved enterprise software company, ever.
We believe in our product: Sprinklr was built from the ground up to enable a brand’s digital transformation. Its platform provides every customer-facing team with the ability to reach, engage, and listen to customers around the world. At Sprinklr, we have many of the world's largest brands as our clients, and our employees have the opportunity to work closely alongside them.
We invest in our people: At Sprinklr, we believe every human has the potential to be amazing. We empower each Sprinklrite in the journey toward achieving their personal and professional best. For wellbeing, this includes daily meditation breaks, virtual fitness, and access to Headspace. We have continuous learning opportunities available with LinkedIn Learning and more.
EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a judgment-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and celebrate diversity and fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.
Sprinklr is proud to be an equal-opportunity workplace and is an affirmative-action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. See also Sprinklr’s EEO Policy and EEO is the Law.
Learn more about our culture and how we make our employees happier through The Sprinklr Way.
Job Description
Job Description: Product Marketing Manager – Center of Excellence
What You'll Do:
Cross-functional Leadership
- Work closely with Product Management to translate complex product features into clear, compelling narratives.
- Anchor Go-To-Market (GTM) strategy and execution across the entire product lifecycle.
- Enable and empower field teams with strong POVs, tailored messaging, interactive demos, and effective enablement content.
- Own release marketing communications and support customer training teams to enhance product adoption and usage.
- Define corporate-level positioning and messaging for key buying centers and individual products.
- Build thought leadership across relevant market categories by authoring blogs, whitepapers, and supporting the creation of impactful content assets.
- Communicate Sprinklr’s market strategy and clearly articulate product value propositions during analyst briefings, evaluations, and external events.
- Act as internal consultants within the marketing organization, informing and guiding messaging and campaign strategy.
- Create and manage a comprehensive Bill of Materials (BOM) across products, solutions, and target personas.
- Document and distribute win stories, competitive strategies, and best practices across teams.
- Own and continuously enhance website messaging to ensure alignment with market positioning and strategic goals.
- 4 to 6 years of professional experience, ideally within Product Marketing or closely related roles.
- Prior experience in B2B SaaS environments highly preferred.
- Strong storytelling and exceptional communication skills; ability to clearly convey complex ideas.
- Demonstrated success in taking products to market and executing structured GTM strategies.
- Highly analytical, data-driven, and comfortable working with numbers to drive strategic decisions.
- Structured thinker with the ability to connect dots, create clarity from ambiguity, and understand the larger strategic context.
- Experience enabling and supporting sales and field teams with messaging, enablement materials, and POV development.
- MBA not mandatory but preferred.
We're committed to creating a culture where you feel like you belong, are happier today than you were yesterday, and your contributions matter. At Sprinklr, we passionately, genuinely care. For full-time employees, we provide a range of comprehensive health plans, leading well-being programs, and financial protection for you and your family through a range of global and localized plans throughout the world.
For more information on Sprinklr Benefits around the world, head to https://sprinklrbenefits.com/ to browse our country-specific benefits guides.
We focus on our mission: We founded Sprinklr with one mission: to enable every organization on the planet to make their customers happier. Our vision is to be the world’s most loved enterprise software company, ever.
We believe in our product: Sprinklr was built from the ground up to enable a brand’s digital transformation. Its platform provides every customer-facing team with the ability to reach, engage, and listen to customers around the world. At Sprinklr, we have many of the world's largest brands as our clients, and our employees have the opportunity to work closely alongside them.
We invest in our people: At Sprinklr, we believe every human has the potential to be amazing. We empower each Sprinklrite in the journey toward achieving their personal and professional best. For wellbeing, this includes daily meditation breaks, virtual fitness, and access to Headspace. We have continuous learning opportunities available with LinkedIn Learning and more.
EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a judgment-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and celebrate diversity and fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.
Sprinklr is proud to be an equal-opportunity workplace and is an affirmative-action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. See also Sprinklr’s EEO Policy and EEO is the Law.
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