Online Marketing Specialist

Responsibilities:

• Execute, plan, and optimize campaigns across various paid media channels.
• Ideate, experiment, implement, and iterate campaigns constantly to continue increasing efficiency and scale while keeping costs in check
• Tracking, analysis, and subsequent optimization of acquisition & re-marketing campaigns/initiatives on a daily basis.
• Generate weekly and monthly reporting for all major metrics, goals tracking, lead tracking, and other initiatives.
• Perform competitive analysis & stay abreast of the latest industry trends and product updates
• Collaborate with different teams such as brand, product, retail, online, category and other business functions to achieve their respective objectives.
• Manage marketing mix towards user conversion and revenue generation
• Manage reports within the expected turnaround times set by the channel managers
• Keep a close tab on campaign performance
• Daily visibility into campaign performance across channels with forecasting what needs to be changed when, where and how.
• Managing key performance metrics on all platforms
• Manage end-to-end campaign life-cycle
• Manage and optimize online ads campaigns on Google Adwords, Facebook, etc
• Analyzing key platform trends to improve the same
• Organizing & Fixing Data
• Campaign & Data Analytics
• Cross collaboration & Stakeholder management.

Skill required

• :Hands-on experience running paid campaigns across Meta and Google with proven experience in successfully scaling and optimizing campaign
• sAnalytical thinking and understanding ability is a must
• .A highly data-driven professional with good knowledge of presentation and reporting
• .Excellent written and verbal communication skills
• .Someone who can translate data into actionable insight
• sExecute and measure experiments and conversion test
• sIs proficient in various marketing and analytic tools such as GA4, Mixpanel, Adjust, Appsflyer, et
• cKnowledge of using Scripts in Google ads is a big plu
• sGood at managing multiple workstreams/ projects in parallel

.Prior Experience: 3-5 years’ experience in performance marketin

gAdditional skills required

• :Should be enthusiastic (to learn new things)
• ,An initiator with creative thinking
• ,Methodical (keeps track of tasks)
• ,Sincere, hard-working Ability to independently lead, communicate, and collaborate with multiple cross-functional team
• spunctual (meeting timelines is critical)
• .Constantly seeking to enhance your knowledg