Technical Marketing Specialist
Croda
Date: 2 days ago
City: Navi Mumbai, Maharashtra
Contract type: Full time
Technical Marketing Specialist - Crop Protection
Croda is a FTSE100 organisation focused on our purpose of Smart Science to Improve Lives. With a market capitalisation of ~£6 billion and nearly 6,000 employees globally, we are innovating new and novel ingredients for the Life Sciences industry through our commitment to sustainability and customer centricity.
As our Crop business looks to deliver its ambitious strategy of growth, we are looking for a Technical Marketing Specialist to join our organisation to drive marketing activities, bring out insights and work closely with R&D and Sales teams and to bring agility to respond to market needs.
Reporting into the General Manager Sales & Marketing of our Life Sciences business, you will lead the marketing activities for the South Asia market, bring out insights, identify new markets & products opportunities, manage interface between R&D and Sales.
Who We’re Looking For
At Croda, we believe our people are the heart of our success. We are committed to fostering an environment where you can grow, make a meaningful impact, and thrive.
Degree qualified in Chemistry or Chemical Engineering with a Masters in Sales or Marketing
Extensive experience in marketing and gathering insights for the Crop Protection Industry
Knowledge of the Agricultural formulation products and applications, including technical ability to discuss and recommend solutions to problems; or the ability to demonstrate the intellectual skill and motivation in order to learn the above knowledge within 6 months.
Ability to collaborate with various internal functions
Good planning and organisational skills, ideally demonstrated through previous project management experience.
Ability for creative thinking within market and technical environments
Ability to influence a range of stakeholders to meet common goals within set timeframes
What You’ll Be Doing
Be part of a team that values diversity, sustainability, and continuous innovation, where your ideas and contributions matter.
Conducting and carrying out work in a safe manner and ensure Croda SHE behavioural standards, procedures and practises are always respected including speaking up, being mindful and showing that you care.
Contributing to development and implementation of the business strategy. To collate and analyse industry data, including competitor, customer and consumer market trends in order to identify and present new market opportunities
In conjunction with the Sales team and broader marketing organisation, manage the creation and execution of the marketing plan including communications, digital activity and promotional media/designs across target markets. 1-3 years timeframe ensuring marketing priorities within the plan are aligned with unmet needs to ensure business impact.
Analysing and understanding data to challenge and develop future marketing plans
Managing and tracking progress of new product development initiatives in collaboration with technical team. Drive commercial launch plans to support NPD.
Presenting to customers according to the global development plans, gain feedback to enrich marketing plans
Planning, creating and implementing marketing & communication initiatives at customers. Work closely with Sales to develop and broaden relationships with selected key accounts
Defining, jointly with the relevant others, offerings to the market by translating market needs into innovative ideas. Creativity is required to develop solutions which will be differentiated in the marketplace.
Leading organisation of internal sales and marketing conferences and training events to support on-going sales training and development needs and communicate marketing activities across the business network.
Attend relevant industry conferences to maintain knowledge base, acquire customer/competitor information & general market feedback.
Support the sales team with customer visits involving technical and marketing presentations, in order to clearly communicate and promote trends/value propositions and innovation.
What We Offer
Join a global organization with countless opportunities for growth and leadership.
The successful candidate will receive a competitive salary and benefits package including:
22 days paid holiday allowance
Private medical insurance
Access to share plans
Generous fringe benefits
Generous parental leave
Free car parking on Croda sites
Additional Information
This is a position based at our Thane site.
If you require any reasonable adjustments during the hiring process or experience any issues with our online application process, please email [email protected].
Croda recognises employees as our strength and the diversity they bring to our workforce are directly linked to our ongoing success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including age, race, colour, religion, national origin, gender, sexual orientation, gender identity, gender expression, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
Croda is a FTSE100 organisation focused on our purpose of Smart Science to Improve Lives. With a market capitalisation of ~£6 billion and nearly 6,000 employees globally, we are innovating new and novel ingredients for the Life Sciences industry through our commitment to sustainability and customer centricity.
As our Crop business looks to deliver its ambitious strategy of growth, we are looking for a Technical Marketing Specialist to join our organisation to drive marketing activities, bring out insights and work closely with R&D and Sales teams and to bring agility to respond to market needs.
Reporting into the General Manager Sales & Marketing of our Life Sciences business, you will lead the marketing activities for the South Asia market, bring out insights, identify new markets & products opportunities, manage interface between R&D and Sales.
Who We’re Looking For
At Croda, we believe our people are the heart of our success. We are committed to fostering an environment where you can grow, make a meaningful impact, and thrive.
Degree qualified in Chemistry or Chemical Engineering with a Masters in Sales or Marketing
Extensive experience in marketing and gathering insights for the Crop Protection Industry
Knowledge of the Agricultural formulation products and applications, including technical ability to discuss and recommend solutions to problems; or the ability to demonstrate the intellectual skill and motivation in order to learn the above knowledge within 6 months.
Ability to collaborate with various internal functions
Good planning and organisational skills, ideally demonstrated through previous project management experience.
Ability for creative thinking within market and technical environments
Ability to influence a range of stakeholders to meet common goals within set timeframes
What You’ll Be Doing
Be part of a team that values diversity, sustainability, and continuous innovation, where your ideas and contributions matter.
Conducting and carrying out work in a safe manner and ensure Croda SHE behavioural standards, procedures and practises are always respected including speaking up, being mindful and showing that you care.
Contributing to development and implementation of the business strategy. To collate and analyse industry data, including competitor, customer and consumer market trends in order to identify and present new market opportunities
In conjunction with the Sales team and broader marketing organisation, manage the creation and execution of the marketing plan including communications, digital activity and promotional media/designs across target markets. 1-3 years timeframe ensuring marketing priorities within the plan are aligned with unmet needs to ensure business impact.
Analysing and understanding data to challenge and develop future marketing plans
Managing and tracking progress of new product development initiatives in collaboration with technical team. Drive commercial launch plans to support NPD.
Presenting to customers according to the global development plans, gain feedback to enrich marketing plans
Planning, creating and implementing marketing & communication initiatives at customers. Work closely with Sales to develop and broaden relationships with selected key accounts
Defining, jointly with the relevant others, offerings to the market by translating market needs into innovative ideas. Creativity is required to develop solutions which will be differentiated in the marketplace.
Leading organisation of internal sales and marketing conferences and training events to support on-going sales training and development needs and communicate marketing activities across the business network.
Attend relevant industry conferences to maintain knowledge base, acquire customer/competitor information & general market feedback.
Support the sales team with customer visits involving technical and marketing presentations, in order to clearly communicate and promote trends/value propositions and innovation.
What We Offer
Join a global organization with countless opportunities for growth and leadership.
The successful candidate will receive a competitive salary and benefits package including:
22 days paid holiday allowance
Private medical insurance
Access to share plans
Generous fringe benefits
Generous parental leave
Free car parking on Croda sites
Additional Information
This is a position based at our Thane site.
If you require any reasonable adjustments during the hiring process or experience any issues with our online application process, please email [email protected].
Croda recognises employees as our strength and the diversity they bring to our workforce are directly linked to our ongoing success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including age, race, colour, religion, national origin, gender, sexual orientation, gender identity, gender expression, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
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