PPC Specialist

Job Brief

Your role as a PPC Ads Specialist is crucial in driving targeted online traffic and boosting conversions. You'll manage and optimize pay-per-click advertising campaigns across our global clients, collaborating closely with the marketing team, stakeholders, and clients to effectively implement campaigns on various platforms and channels.

Responsibilities

• PPC Campaign Management:
• Develop and implement PPC strategies to achieve specific marketing objectives and KPIs.
• Manage and optimize PPC campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant networks.
• Conduct keyword research to identify high-performing and relevant keywords for ad campaigns.
• Create and refine ad copies and display ads that resonate with the target audience.
• Monitor and adjust bidding strategies to ensure optimal performance and budget utilization.
• Performance Analysis and Reporting:
• Track, measure, and analyze the performance of PPC campaigns, including clicks, conversions, and ROI.
• Provide regular reports and insights on campaign performance to stakeholders.
• Identify trends and opportunities for improvement based on data analysis.
• Utilize analytics tools and data to make data-driven decisions and optimizations.
• Landing Page Optimization:
• Collaborate with the web development and design teams to improve landing page experiences to enhance conversion rates.
• Conduct A/B tests on landing pages to determine the most effective design and content.
• Budget Management:
• Efficiently manage PPC budgets to ensure cost-effectiveness and maximum ROI.
• Monitor daily spending and adjust bids to meet budget constraints while achieving campaign objectives.
• Stay Updated with Industry Trends:
• Stay up-to-date with the latest industry trends, best practices, and developments in PPC and digital advertising.
• Share insights and recommendations with the team to enhance overall marketing strategies.
• Conversion Tracking and Tag Implementation:
• Implement and manage conversion tracking codes to measure campaign success accurately.
• Troubleshoot and resolve tracking-related issues.
• Competitor Analysis:
• Conduct competitive research to identify opportunities and areas for improvement.
• Leverage competitor insights to refine and enhance PPC strategies.
• Collaboration and Communication:
• Collaborate with the marketing team, content team, and other relevant stakeholders to align PPC strategies with overall marketing efforts.
• Communicate regularly with team members to ensure a cohesive and coordinated approach to marketing initiatives.
  

Skills Required

• Bachelor's degree in marketing, advertising, or a related field (or equivalent experience).
• Proven experience as a PPC Ads Specialist or similar role with a successful track record of managing and optimizing PPC campaigns.
• In-depth knowledge of PPC platforms such as Google Ads, Bing Ads, and social media advertising platforms.
• Strong analytical skills and proficiency in data analysis tools.
• Familiarity with conversion tracking and web analytics tools.
• Excellent understanding of keyword research, bid management, and ad copywriting.
• Up-to-date with the latest digital marketing trends and best practices.
• Strong communication and collaboration skills.
• Ability to work in a fast-paced, results-driven environment.
• Certifications in Google Ads and other relevant platforms are a plus.