Content Lead

Category: Technology

Location:

Shuru is a self-managed technology team specializing in accelerating visions through product, technology, and AI leadership. With a focus on bespoke execution, we deliver impactful solutions that are scalable and designed for success. At Shuru, we deliver mobile solutions that meet and exceed customer expectations. Our collaborative and fast-paced environment encourages creativity and innovation.

Your Key Responsibilities

• Strategy & Planning
• Build and execute a content roadmap aligned with our GTM goals across the US, Europe, the Middle East, and Singapore.
• Drive content themes for all service lines like AI, Data Engineering, Staff Augmentation, and Custom Development.
• Research ICP pain points and competitive signals to shape content ideas and formats.
  

Content Creation & Optimisation

• Independently produce 50–60+ high-value assets per quarter, including SEO blogs, thought leadership articles, landing pages, case studies, sales enablement decks, whitepapers, and LinkedIn posts.
• Lead the end-to-end content lifecycle from outlining, drafting, and SME coordination to review and publishing.
• Apply semantic SEO, structure content for featured snippets, and use AI tools for faster, smarter execution.
  
  

Cross-Functional Collaboration

• Collaborate with marketing, product, and engineering teams for inputs and validation.
• Partner with designers for visual storytelling.
• Contribute to sales proposals, decks, and CXO content as needed.
  
  

Performance & Growth

• Use Google Analytics and Search Console to track content performance.
• Identify underperforming content and refresh with updated structure, CTAs, or data.
• Own organic growth metrics including traffic, rankings, and inbound leads.
  
  
  
  

Requirements

• 4 to 8 years of B2B content marketing experience in SaaS, IT services, AI, or data-centric platforms, with hands-on execution and strategic ownership.
• Deep expertise in SEO-first content strategy. Ability to perform SERP analysis, optimize for semantic SEO, and create content clusters that rank and convert.
• Strong foundation in technical writing. Capable of simplifying complex topics like AI, data engineering, cloud infrastructure, test automation, product modernization, and CRM or ERP platforms.
• Proven track record of producing high-impact content assets, including:
• Long-form blogs, whitepapers, and eBooks
• Sales collateral like decks and one-pager
• Case studies, landing pages, and email sequences
• LinkedIn posts, webinar scripts, and event-based content
• Demonstrated success in content-led lead generation and demand capture through gated assets and SEO playbooks.
• Self-motivated and accountable. Able to work independently to manage timelines, align with SMEs, run reviews, and deliver without daily supervision.
• Comfortable using content ops tools like Google Docs, Notion, JIRA, Confluence, Grammarly, and WordPress.
• Strong collaborator who works closely with marketing, sales, and engineering to create content that is accurate, engaging, and aligned to business goals.
• Skilled at using AI and automation tools like Jasper for brainstorming, drafting, and scaling content while maintaining brand tone.
• Experience mentoring writers or freelancers, managing editorial calendars, or leading full-scale website revamps (20+ pages).
• Bonus: Content featured on platforms like Forbes, Outlook, or TechCrunch. Certifications in SEO, business communication, or technical writing from Semrush Academy, IIMBx, or HubSpot Academy.
  
  

Benefits

• Competitive salary and benefits package.
• Opportunity to work with a team of experienced product and tech leaders.
• A flexible work environment with remote working options.
• Continuous learning and development opportunities.
• Chance to make a significant impact on diverse and innovative projects
  
  

Details