Social Media & Digital Marketing Manager in Pune, Kalyan, Mumbai, Navi Mumbai, Thane
Label Aishwaryrika
Date: 2 weeks ago
City: Kalyan, Maharashtra
Contract type: Full time

We are seeking a creative and execution-focused Social Media & Digital Marketing Manager to lead content and communication across platforms. This role is ideal for someone with a sharp aesthetic sense, a working knowledge of the D2C space, and hands-on experience managing digital growth in the fashion or lifestyle sector
Key Responsibilities
About Company: Label Aishwaryrika is one of India's leading D2C brands in the Chikankari space, known for transforming this timeless Indian embroidery into contemporary fashion. We combine heritage craftsmanship with modern design to create 100% hand-embroidered pieces rooted in authenticity and elegance. As a brand deeply committed to artisan welfare and ethical production, we offer an inspiring environment for creative minds. Joining Label Aishwaryrika is a high-ownership opportunity where your work directly contributes to brand impact, while gaining hands-on exposure across fashion, logistics, and e-commerce.
Key Responsibilities
- Develop and implement comprehensive digital marketing campaigns across social media platforms to increase brand visibility and engagement.
- Utilize marketing automation tools to streamline processes and effectively target specific audience segments.
- Optimize website content and design for SEO to improve search engine rankings and drive organic traffic.
- Create visually appealing graphics and videos to enhance social media posts and marketing materials.
- Manage email marketing campaigns to nurture leads and drive conversions.
- Collaborate with influencers to amplify brand reach and enhance brand credibility.
- Build and maintain client relationships through effective communication and personalized marketing strategies.
About Company: Label Aishwaryrika is one of India's leading D2C brands in the Chikankari space, known for transforming this timeless Indian embroidery into contemporary fashion. We combine heritage craftsmanship with modern design to create 100% hand-embroidered pieces rooted in authenticity and elegance. As a brand deeply committed to artisan welfare and ethical production, we offer an inspiring environment for creative minds. Joining Label Aishwaryrika is a high-ownership opportunity where your work directly contributes to brand impact, while gaining hands-on exposure across fashion, logistics, and e-commerce.
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