Analyst, Marketing Analytics

Position Summary

The Analyst, Digital Marketing & Visualization Analytics, will play a key role in enabling data-driven decision-making across Bain’s global marketing organization. You will focus on digital performance tracking, advanced data visualization, and campaign analytics. Your analytical mindset and expertise in digital marketing metrics will support strategic initiatives and elevate the impact of Bain’s marketing efforts.

You will thrive in an agile, fast-paced environment and collaborate closely with stakeholders across the marketing and analytics ecosystem.

Responsibilities

Digital & Marketing Analytics (40%)

• Analyze performance across web, social, and digital campaigns using tools such as Google Analytics (GA4), Google Tag Manager (GTM), and platform-native analytics tools.
• Monitor and measure digital engagement, traffic sources, user behavior, and conversion paths to generate actionable insights.
• Partner with marketing stakeholders to define KPIs, measure campaign effectiveness, and support optimization.
• Create and automate dashboards to support the needs of global marketing teams.
  
  

Dashboard Development & Data Visualization (40%)

• Design, develop, and maintain dashboards using Tableau, supporting both strategic and operational decision-making.
• Translate complex marketing and digital data into intuitive, visual narratives.
• Utilize SQL and other data tools to manage, transform, and automate data flows, ensuring accuracy, scalability, and reliability.
• Ensure dashboards are accurate, scalable, user-friendly, and performance optimized.
• Support development using Tableau Prep where needed for upstream data shaping.
• Develop and maintain data infrastructure to support the Marketing Analytics function, ensuring data quality and accessibility to enable marketing insights.
  
  

Data Integration, Tagging & Agile Collaboration (20%)

• Collaborate with digital and technology teams to implement tagging strategies through Google Tag Manager and ensure clean data capture.
• Support scalable, automated data pipelines and transformations that feed marketing analytics.
• Operate within an agile working environment, using tools like JIRA for task tracking, delivery, and sprint planning.
• Work closely with developers, analytics, and business partners to align tracking requirements with reporting needs
• Manage multiple projects, prioritize work, and ensure timely delivery of results.
• Understand Bain’s marketing priorities and translate those into Analytics use cases.
  
  

Experience

• Minimum 2 years of experience in digital marketing analytics, web analytics, or business intelligence within a marketing-focused environment.
• Hands-on experience with Google Analytics (GA4), Google Tag Manager (GTM), and social media analytics platforms (e.g., LinkedIn Ads, Meta Business Suite).
• Strong proficiency in Tableau for building dashboards and visualizations; experience with Tableau Prep is a plus.
• Solid foundation in SQL for data querying, transformation, and analysis.
• Familiarity with Python or Alteryx for data prep or automation is a strong plus.
• Exposure to agile ways of working, including sprint-based delivery and use of tools like JIRA.
• Comfort working with structured and semi-structured data from various digital and marketing platforms.
• Experience working with relational databases and performing ETL processes.
• Advanced skills in Excel and PowerPoint, with the ability to turn complex data into clear, executive-level deliverables.
• Excellent problem-solving and storytelling skills, with the ability to synthesize analysis into actionable insights.
• Strong communication and collaboration skills to work effectively with senior stakeholders in a fast-paced environment.
• Meticulous attention to detail, a commitment to data accuracy, and a delivery-oriented, proactive mindset.
• Excellent organizational and project management skills, with the ability to juggle multiple priorities.