Regional Sales Manager - East

Job Description

Role: Regional Sales Manager - East

Business Unit: Mars Pet Nutrition India

Location: Kolkata

Job Purpose

This is a critical feeder role to the Sales Leadership Roles.

• Build Regional Sales Strategy (East) to maximize sales through the channel and in-store execution.
• Build Route To Market Plans for your Region to optimize reach and cost structure in General/Traditional Trade & Speciality Trade Channels.
• Lead the team to build solid Customer relationships.
• Category management with key customers
• Accountable for ensuring compliance of org guidelines.
• Grooming Talent and building a leadership pipeline.
  
  

Key Responsibilities

Drive Business Performance to Optimize Value Creation

• Create value by driving performance and delivery of KPIs (Key Performance Indicators). Drive results by focusing on our customers and consumers with dynamic resource allocation.
• Set high standards and hold individuals and teams to account for their performance.
• Ensure operations and processes enable smart, efficient, and responsive working.
• Deep understanding and hands on experience of the local customer and consumer landscape.
• Agile working and comport with Test & Learn.
  
  

Drive Execution Excellence: Own all plans and strategies for developing business and achieving the Regions KPIs.

• Drive Volume & Value growth with increased distribution.
• Strengthen Route to Market and grow the category.
• Distribution expansion in traditional trade – Increased Coverage & effectiveness
• Identifying the key strategic challenges to generate leads and develop the engagement of our key accounts.
• Build a process and funnel for manual top-down reach out, onboarding, activation, and expansion.
• Review Teams & Plans with Rigour
• Drive Digital tools & enable digital activation in Sales.
  
  

Cocreate & Collaborate with India Sales Leadership Team

• Channel Plans & Category insights with Customer Marketing Lead.
• Drive Expansion Strategy in line with the Forecast Plans with Supply
• Establish and foster mutual partnerships and relationships with key customers both externally and internally.
  
  

Proven Ability to Build Strong Talent

• Build High-Performing Teams – Build a Sales Leadership Pipeline of Future
• Coaching Next Gen Talent, resulting in leadership pipeline conversion
• Inspire Extended Teams to drive superior performance & builda category leadership mindset.
• Drive effective Team Goals, Cascade & prioritization.
  
  

Job Specifications/Qualifications

Experience: Minimum 8 Years of experience in Sales & Demand Roles

Must Have Roles

• Area Sales Manager /Zonal Sales Manager
• Leading Large Teams
• Sales Transformation experience
  
  

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.