CRM Specialist (Remote)

About the Role: We are seeking a skilled CRM Specialist to take ownership of implementing, managing, and optimizing CRM workflows and campaigns within our fast-growing marketplace. The ideal candidate will have a robust understanding of CRM tools, with expert proficiency in CleverTap, and a proven track record in enhancing user engagement, retention, and overall customer lifecycle management.

Key Responsibilities:

• Design, implement, and manage comprehensive CRM strategies leveraging CleverTap to drive user retention, engagement, and reactivation
• Own end-to-end management of CRM flows, including planning, execution, A/B testing, analysis, and optimization
• Collaborate cross-functionally with product, marketing, sales, and support teams to integrate CRM activities seamlessly across all customer touchpoints
• Analyze customer journey insights to develop targeted messaging, automated workflows, and personalized experiences
• Continuously monitor, analyze, and report campaign performance and user behavior metrics to optimize future initiatives
• Provide expert guidance on CleverTap best practices, new feature implementation, and technical integrations within the marketplace
• Stay updated with industry trends and recommend innovative approaches to CRM and customer lifecycle management
  
  
  

Qualifications & Experience:

• Minimum 3-5 years experience in CRM, with specific expertise using CleverTap
• Demonstrable experience in marketplace/e-commerce environments is strongly preferred
• Solid understanding of customer lifecycle, segmentation, personalization, and automation
• Proficiency in analytics, data interpretation, and CRM optimization
• Excellent communication, collaboration, and project management skills
• Hands-on experience with marketing automation tools, CRM software integrations, and analytics platforms
  
  
  

Why Join Us:

• Opportunity to lead CRM initiatives and directly impact business growth and customer satisfaction
• Collaborative and fast-paced marketplace environment with innovation-driven culture
• Competitive salary, benefits, and professional growth opportunities