Performance Marketing Specialist
Moustache

Performance Marketing Specialist
Location: Jaipur, Corporate Office Moustache
Department: Marketing
Experience: 2-5 Years
Reports To: Digital Marketing Manager
Type: Full-time
About Moustache
Moustache is a new-age travel and hospitality brand with 30+ properties across India, offering everything from luxury getaways to backpacker experiences. We are redefining the way India travels and stays—offering unique experiences, immersive culture, and high-impact hospitality across all touchpoints.
Role Overview
We are looking for a data-driven Performance Marketing Specialist to join our growing marketing team. The ideal candidate will be responsible for planning, executing, and optimizing paid marketing campaigns across Meta (Facebook + Instagram), LinkedIn, Google Ads (Search, Display, YouTube), and more. The primary KPI will be to maintain a cost-to-revenue ratio under 10%, while continuously scaling performance and acquiring high-quality leads/bookings.
Key Responsibilities
- Strategize, implement, and manage paid campaigns across Meta Ads, LinkedIn Ads, and Google Ads (Search, Display, Performance Max, YouTube).
- Optimize campaigns for ROI, CAC, ROAS, and cost-to-revenue, ensuring spends remain efficient and effective.
- Conduct detailed keyword research, A/B testing, audience segmentation, and competitor analysis.
- Create and manage landing pages in collaboration with the product and design teams to improve ad performance.
- Own the full performance funnel – from ad creative and copy to conversion tracking and attribution.
- Monitor campaign budgets, report on KPIs, and deliver actionable insights using Google Analytics, Google Tag Manager, Meta Pixel, etc.
- Stay up to date with the latest trends, platform updates, and algorithm changes.
- Collaborate closely with internal teams (SEO, Social Media, Influencer, Product) to create cohesive multi-channel campaigns.
Key Performance Indicators (KPIs)
- Cost-to-Revenue Ratio: Must be maintained below 10% across all channels.
- Return on Ad Spend (ROAS): Minimum 5X average across all campaigns.
- Lead/Booking Volume: Monthly and quarterly targets aligned with business growth plans.
- Customer Acquisition Cost (CAC): Continuously optimized, with monthly reporting on YoY and MoM changes.
- Campaign CTR & Conversion Rate: Benchmarked against industry averages; continuous improvement expected.
- Bounce Rate & Session Duration: Monitored to ensure traffic quality and page experience are high.
- Budget Utilization: 95%+ of monthly budget to be used effectively with zero overspend.
Requirements
- 2-5 years of hands-on experience managing paid marketing campaigns across Meta, Google Ads, and LinkedIn.
- Strong command over performance metrics and analytics tools (Google Analytics, GA4, GTM, Facebook Ads Manager, Google Ads Manager, etc.).
- Proven ability to drive high-quality leads/bookings with cost-to-revenue consistently under 10%.
- Excellent analytical skills with an eye for data and performance optimization.
- Experience in the hospitality or travel sector is a plus.
- Strong communication and teamwork skills.
What We Offer
- A high-growth environment with ownership and creative freedom.
- Opportunity to shape performance strategy for a fast-growing hospitality brand.
- Work with a team of passionate, curious, and driven marketers.
- Exclusive stays and travel perks across Moustache properties.
Ready to bring your numbers game to India's coolest travel brand?
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