Digital Marketing Executive

Company Description

SRP Crane Controls (India) Private Limited is a leading manufacturer and exporter of industrial crane control solutions. With a diverse product range including wireless radio remotes, pendant stations, and DSL Busbar systems, we serve clients across Europe, the Middle East, Asia, and Africa. Our commitment to quality and customer service has earned us several certifications such as ISO 14001:2015, ISO 45001:2018, and ISO 50001:2011. Our experienced team of engineers and technicians continually innovates to ensure the highest standards of reliability and excellence.

Key Responsibility :

• Conduct SEO research and execute on-page/off-page SEO strategies.
• Manage social media platforms (Facebook, Instagram, LinkedIn) and run marketing campaigns.
• Develop and execute digital marketing campaigns across multiple channels (social media, email, SEM).
• Handle e-commerce platforms (Amazon, Flipkart) including product listings, customer inquiries, and inventory monitoring.
• Create and manage marketing content, coordinating with agencies for advanced materials.
• Perform website optimization, SEM, database marketing, and email campaigns.
• Analyze lead and sales data, generate reports, and optimize marketing strategies.
• Stay updated with digital marketing trends and best practices.
• Collaborate with the sales and production teams for integrated marketing strategies.
• Ensure compliance with company policies and maintain data confidentiality.

Requirements:

• Bachelor’s degree in Marketing, Digital Marketing, or related field.
• 2+ years of experience in digital marketing, SEO, and social media management.
• Proficiency in SEO, Google Ads, LinkedIn Ads, Amazon Market Place, social media advertising, and e-commerce platforms.
• Strong analytical, communication, and content creation skills.