Digital Marketing Manager

HL Tech India Private Limited


Date: 6 hours ago
City: Bhopal, Madhya Pradesh
Contract type: Full time
Responsibilities

  • Develop and execute a comprehensive SEO strategy to improve organic rankings.
  • Perform keyword research, on-page and off-page optimization, technical SEO audits, and competitor analysis.
  • Optimize website content for search engines (Google, Bing, etc. )and ensure high domain authority.
  • Monitor and improve website traffic, bounce rates, and conversion rates.
  • Plan and manage Google Ads, Facebook Ads, LinkedIn Ads, and other paid campaigns.
  • Optimize ad performance usingA/B testing, audience targeting, and bidding strategies.
  • Track and analyze campaign performance, ROI, and cost-per-acquisition (CPA)to maximize efficiency.
  • Coordinate with the content and design teams to create high-converting ad creatives.
  • Work with content creators to develop SEO-friendly blog posts, landing pages, and marketing copies.
  • Manages social media marketing strategies to drive engagement and brand awareness.
  • Collaborate with the team to create email marketing campaigns and automation.
  • Use tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Facebook Business Manager to track marketing performance.
  • Provide monthly reports and insights on SEO rankings, paid ad performance, and lead conversions.
  • Continuously optimize strategies based on data-driven insights.

Requirements

  • 2-3 years of experience in digital marketing, with a strong focus on SEO and paid marketing.
  • Proven expertise in Google Ads, Facebook Ads, LinkedIn Ads, and PPC campaign management.
  • Strong understanding of Google Analytics, Search Console, SEMrush, Ahrefs, and keyword research tools.
  • Experience in lead generation and conversion rate optimization (CRO).
  • Excellent analytical, problem-solving, and decision-making skills.
  • Google Ads and Meta (Facebook) Certifications.
  • Experience in B2B digital marketing and IT services promotion.
  • Knowledge of email marketing automation (Mailchimp, HubSpot, or ActiveCampaign).

This job was posted by Arunakshi Pratap Singh from HL Tech India.
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