Senior Digital Acquisition Manager

IDFC FIRST Bank


Date: 2 weeks ago
City: Mumbai, Maharashtra
Contract type: Full time
Job Requirements

Role/ Job Title: Lead - Digital Acquisition Manager

Function/ Department: Technology, Analytics & Digital Banking

Job Purpose

The role will lead digital acquisition of new customers through different channels for a product/ set of products.

Roles & Responsibilities

  • Collaborate with Business unit (BU) heads to drive customer acquisition across channels.
  • Own and deliver on business goals for respective product/s.
  • Manage a marketing budget, agency and vendor relationships.
  • Ownership for achieving campaign and business goals.
  • Optimize creative, messaging and acquisition landing pages & journeys to generate business results tied to KPIs.
  • Manages and tracks monthly budget and performance to ensure key performance indicator are efficiently met month over month.
  • Utilizes reporting to ensure key performance indicators are met week on week and month on month.
  • Stays abreast of industry trends to develop ongoing subject matter expertise in the digital acquisition/online media & marketing space.

Education Qualification

Graduation: Any Graduate

Post Graduation: Any Postgraduate

Experience: 6-10 years of relevant experience
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