Senior Digital Acquisition Manager
IDFC FIRST Bank
Date: 2 weeks ago
City: Mumbai, Maharashtra
Contract type: Full time
Job Requirements
Role/ Job Title: Lead - Digital Acquisition Manager
Function/ Department: Technology, Analytics & Digital Banking
Job Purpose
The role will lead digital acquisition of new customers through different channels for a product/ set of products.
Roles & Responsibilities
Graduation: Any Graduate
Post Graduation: Any Postgraduate
Experience: 6-10 years of relevant experience
Role/ Job Title: Lead - Digital Acquisition Manager
Function/ Department: Technology, Analytics & Digital Banking
Job Purpose
The role will lead digital acquisition of new customers through different channels for a product/ set of products.
Roles & Responsibilities
- Collaborate with Business unit (BU) heads to drive customer acquisition across channels.
- Own and deliver on business goals for respective product/s.
- Manage a marketing budget, agency and vendor relationships.
- Ownership for achieving campaign and business goals.
- Optimize creative, messaging and acquisition landing pages & journeys to generate business results tied to KPIs.
- Manages and tracks monthly budget and performance to ensure key performance indicator are efficiently met month over month.
- Utilizes reporting to ensure key performance indicators are met week on week and month on month.
- Stays abreast of industry trends to develop ongoing subject matter expertise in the digital acquisition/online media & marketing space.
Graduation: Any Graduate
Post Graduation: Any Postgraduate
Experience: 6-10 years of relevant experience
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