Chief Manager - Customer Marketing

Job Description
Business: Piramal Consumer Healthcare
Department: Sales
Location: Mumbai
Travel
Job Overview
The Senior Manager – Customer Marketing will be part of the sales Development team, responsible for leading customer marketing strategy focusing on offline channels. This role requires the incumbent to develop Trade Marketing plans for Littles, Lacto and other advertised brands collaborating with sales and marketing team. The incumbent will develop Consumer/shopper decision trees and tools to impact the execution of our brands instore across the Channels of General Trade Chemist, General Trade Relevant non Chemist, Modern Trade, Supermarket and to win by Channel and enhance brand presence across key retail partners and achieve targets for the brands handled. Drive market share growth for the brands. Develop NPD launch strategy along with the marketing organization and help develop trade launch strategy and ensure on time launch completion.
Key Stakeholders: Internal

• Sales Team/Brand Marketing Team
• Sales Development Team(Training/SD)
  

Key Stakeholders: External

• Retailers & Customers (all channels)
• External Agencies
  

Reporting Structure:- Head of Sales Development
Experience

• Minimum of 6-9 years of experience in customer marketing or sales development
• Proven high performer as an Area Manager and Regional Key Account/Regional Trade Marketing/Central KAM/Central Trade Marketing.
• Strong experience in designing and executing customer marketing strategies that drive retail sales and a good understanding of managing Trade Spend and ROI
• Knowledge of developing Consumer Decision Tree and Local Success models by each Channel
• Demonstrated success in working cross-functionally with sales, trade marketing, and brand teams
  

Experience in managing retail partnerships, promotional planning, and performance analysis
Key Competencies:-

• Strategic thinking with a data-driven approach to decision-making and campaign optimization
• Strong leadership, team management influencing skills with the ability to drive cross-functional collaboration
• Excellent relationship-building and negotiation skills with key retail partners
• Proficiency in analyzing customer insights and sales data to inform and optimize marketing strategies
• Strong project management skills, with the ability to manage multiple campaigns simultaneously while meeting deadlines and budget targets
• High attention to detail, ensuring flawless execution and operational efficiency in all customer marketing initiatives
• Ability to adapt and remain agile in a dynamic retail environment and rapidly changing market conditions
• Strong communication and presentation skills, with the ability to influence and engage stakeholders at all levels
  

Key Roles/Responsibilities

• Lead and implement customer marketing strategies and programs to drive business growth in the offline channels
• Collaborate with the sales team to identify key growth opportunities and develop tailored marketing programs aimed at enhancing customer engagement, improving sales, and increasing brand penetration at retail
• Design and execute innovative in-store promotional campaigns, activations, and trade marketing strategies to increase product visibility and sales at key retail partners
• Manage customer marketing budgets and resources effectively to ensure the best use of available spend for maximum ROI
• Develop strong relationships with key retail partners and collaborate on joint business plans, promotional initiatives, and sales growth strategies
• Leverage customer insights, data analytics, and sales performance to refine strategies, optimize trade programs, and evaluate campaign effectiveness
• Oversee the creation and distribution of marketing assets, such as point-of-sale materials, digital content, and merchandising tools, to support retail campaigns
• Monitor competitor activities and industry trends to identify opportunities for differentiation and continuous improvement in customer marketing efforts
• Conduct regular training sessions for internal teams and retail partners to ensure proper implementation and execution of marketing initiatives
• Evaluate the performance of marketing programs through KPIs, sales tracking, and post-campaign analysis to ensure continuous optimization and effectiveness
  

Qualifications
ESSENTIAL QUALIFICATION:

• Masters degree in Business Administration, Marketing, or related field
  

About Us
In the three decades of its existence, Piramal Group has pursued a twin strategy of both organic and inorganic growth.
Driven by its core values, Piramal Group steadfastly pursues inclusive growth, while adhering to ethical and values-driven practices.
Equal employment opportunity
Piramal Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, ethnicity, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetics, or other applicable legally protected characteristics.
We base our employment decisions on merit considering qualifications, skills, performance, and achievements. We endeavor to ensure that all applicants and employees receive equal opportunity in personnel matters, including recruitment, selection, training, placement, promotion, demotion, compensation and benefits, transfers, terminations, and working conditions, including reasonable accommodation for qualified individuals with disabilities as well as individuals with needs related to their religious observance or practice.
About The Team
Piramal Consumer Products Division is a leading consumer care business division for Piramal Pharma Limited. Piramal CPD has strived for customer-centricity and solving routine disrupting problems. since 2009. As part of the over 38-year-old Piramal Group, we are proud to have a rich legacy founded on the values of Knowledge, Action, Care, and Impact, which are evident in how we operate as an organization. We live by our mission statement of "Doing Well and Doing Good." Piramal Consumer Products Division has touched the lives of over 7 crore Indians. Piramal CPD meets the needs of consumers in a variety of sectors, including Skin Care, Digestives, Women's Intimate Range, Kids Wellbeing & Baby Care, Pain Management, Oral Care, Gut Health, Respiratory Solutions, Multivitamins, and Food Supplements. We now have one of the largest distribution networks in the consumer healthcare industry, with 1500+ towns, 2.8 lac+ outlets, 12000+ organized retail outlets, E-commerce, and a 1200+ strong field force. Piramal CPD is one of the fastest growing businesses of Piramal Group. Our most popular brands are ranked first or second in their respective market segments. The company has consistently grown at a CAGR of 20%+ and ended FY 2021 with a top-line value of Rs.690 Cr. Our goal is to be the market leader in the Indian OTC market. Our talented team is at the heart of it all. We take great pride in creating a workplace that caters to each and every individual's career needs. We go to great lengths to ensure that everyone on our teams is valued and recognized.