Digital Marketing Associate in Gandhinagar, Ahmedabad

Key Responsibilities

• Develop compelling content for websites, blogs, social media, email campaigns, and other marketing materials that effectively showcase our software solutions and SaaS offerings
• Optimize website content for search engines and assist in managing paid search campaigns to enhance traffic and conversions
• Oversee and expand our social media presence by creating and scheduling posts, engaging with followers, and analyzing engagement metrics
• Help design and execute email marketing campaigns, including newsletters, product updates, and promotional offers
• Conduct research on industry trends, competitor strategies, and customer preferences to guide marketing strategies
• Monitor and analyze digital marketing performance metrics, offering insights and recommendations for ongoing improvement
• Collaborate closely with sales, product, and design teams to ensure marketing efforts align with overall business goals and product launches
  
  

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field
• 1-2 years of experience in digital marketing, preferably in software solutions or SaaS products
• Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing
• Proficiency in marketing tools and platforms (e.g., Google Analytics, HubSpot, Mailchimp, social media management tools)
• Excellent written and verbal communication skills
• Creative mindset with strong attention to detail
• Ability to work both independently and collaboratively in a fast-paced environment
• Familiarity with design tools (e.g., Canva, Adobe Creative Suite) is a plus
• Experience in the healthcare domain is a bonus
  
  

About Company: Infoware is a process-driven software solutions provider specializing in bespoke software solutions. We work with several enterprises and startups and provide them with end-to-end solutions. You may visit the company website at https://www.infowareindia.com/