Brand Executive in Coimbatore

Key Responsibilities

• Assist in the development and execution of brand strategies and campaigns
• Conduct research on market trends, competitor analysis, and customer insights to support branding initiatives
• Help create engaging content for various platforms, including social media, blogs, and promotional materials
• Work closely with the marketing team to ensure brand consistency across all marketing efforts
• Assist in organizing and promoting brand-related events and initiatives
• Monitor and report on brand performance, customer engagement, and feedback
  
  

About Company: Green Delight Innovations owns a sanitary napkin brand called Bliss Pads that focuses on hygiene, usability, and comfort rather than any other aspect. Our journey was not towards creating an eco-friendly sanitary napkin brand; rather, it was for our final year research project. We were given Kenaf fabric for the same. At first, we came up with a sustainable fabric out of Kenaf, and then we thought - why not sanitary napkins if the fabric is sustainable? This idea fueled us with all the confidence we needed to make it into a brand that is also beneficial to women's hygiene and society.