Marketing Manager - India and South Asia (INSA)

Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

Are you ready to join a team that’s driving the future of lubricants & beyond and setting new industry standards? Discover how our diverse and passionate people at Castrol are shaping the industry – and how you can be part of this journey.

We’re seeking dedicated experts who share our passion for innovation and perfection. Bring your outstanding perspective, collaborative spirit, and challenge our thinking as we continue to own the way in the lubricant's market & build businesses beyond lubricants. This is your chance to learn, grow, and thrive in a dynamic and inclusive organization.

Apply now!

Castrol is a global leader in lubricants and part of the bp Group, one of the world’s largest energy companies. In India, Castrol is a publicly listed company, leading in the Automotive, Industrial, and Marine lubricant sectors. With iconic brands, relentless innovation, strong customer relationships, and a team of highly motivated employees, we have maintained our market leadership in India for over a century. Our robust manufacturing and distribution network in India helps us reach consumers through more than 135,000 outlets.

At Castrol, success knows no bounds. We offer a fast-paced learning environment where you can develop your career, whether in specialized functions or on a general management track. Castrol India has a proud legacy of nurturing top talent for leadership roles, both locally and globally.

We are currently looking for PU Marketing Manager INSA based at Mumbai with details mentioned below.

Here are the job details !

Job Purpose - Leads the marketing organization to ensure consistent, successful and meticulous implementation of local and global marketing strategies, for the business to underpin Castrol strategy and OBP delivery. Member of the leadership team, contributing to the delivery of OBP and PU balanced scorecard.

Key Accountabilities
Planning

• Full accountability for the marketing strategy and its delivery in the context of the business’s strategy including Castrol/C&P and PU level marketing plans.
• Lead the country teams to develop the annual marketing plans & marketing roadmap in line with the respective signed off OBP and Growth Strategy
• Accountable for marketing investment and establishing programs to provide assurance and measurement against strategic and tactical goals.
• Bring the voice of consumers and customers to the leadership table and ensuring appropriate focus on delivery of the marketing strategy.
• Contribute for key Castrol and CVPE global innovation pipeline development as representing Castrol India with strong local insights
  
  

Execution

• Drive the activation of Marketing programs as per signed off plans in the accountable geography
• Ensure effective deployment of ASP across activity sets and programmes in markets. Conduct rigorous evaluation of the business results/ROI to ensure cost efficiency.
• Product portfolio management to deliver near- and long-term GM growth targets consistent with global space/brand strategies
• Communication and promotion to both consumer and trade including thought leadership programmes to B2B customers
• Champion and drive the generation of key insights through market research and competitive intelligence in order to feed into strategic planning, pricing and insight decision-making
• Channel strategy, customer segmentation and development of winning customer value propositions
• Lead the CMR process, and provide inputs/outputs to the OBP, opportunities/vulnerability
• Direct responsibility for product value price setting using IPP toolkit, Complete for every new power variant (OD&I 2,3+4); gather market price intelligence data in line with BP legal guidelines
• Support deployment and ensure optimizaion of the Castrol Marketing Hub
  
  

People -Lead the people agenda in PU marketing function to build a world class Marketing function with solid capability and strong talent pipeline, with clear direction, coaching and development arrangement

Education

• MBA or equivalent post graduate degree in business or Marketing desirable
  
  

Experience

• Having 18+ years of experience in B2C or B2B Marketing in global FMCG companies or Marketing led companies
• With 10+ years of experience in Marketing leadership roles
• Experience of leading high-performance teams
• Significant experience in disciplined marketing campaign execution
• Experience of working with agencies across multiple channels and countries
• Experience of working in a matrix organization with complex customer interfaces
• Lubricants experience desirable but not essential
• Sales experience desirable
  
  

Skills & Proficiencies

• Developing a Marketing Strategy- Expert
• Brand management - Expert
• Customer Value Proposition Development and Engagement - Mastery
• Marketing Pricing management - Mastery
• Sector, Market, Customer and Competitor Understanding - Mastery
• Performance monitoring -Mastery
• Project & Relationship Management- Expert
• Generating and Applying Customer and Consumer Insights
  
  

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Travel Requirement

Up to 25% travel should be expected with this role

Relocation Assistance:

This role is eligible for relocation within country

Remote Type:

This position is not available for remote working

Skills:

Advocacy, Brand Management, Commercial Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer and competitor understanding, Translating strategy into plans

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.