Content Writer
Ethics Infotech
Date: 20 hours ago
City: Vadodara, Gujarat
Contract type: Full time

Role & Responsibilities
Requirements
- Research industry-related topics and trends to generate fresh ideas.
- Write clear, concise, and engaging content for various platforms.
- Develop content strategies aligned with short-term and long-term marketing goals.
- Develop and execute comprehensive content strategies aligned with brand goals and target audiences.
- Create high-quality, engaging, and original content for websites, blogs, articles, email campaigns, and social media platforms.
- Conduct in-depth research on industry trends, audience behavior, and competitors to craft insightful and impactful content.
- Proofread and edit content before publication to ensure accuracy and quality.
- Optimize content for SEO to improve search rankings and visibility.
- Collaborate with graphic designers and video editors to enhance content.
- Manage content calendars and meet deadlines consistently.
- Conduct keyword research to support content strategy.
- Follow brand guidelines to maintain consistency in tone, style, and messaging.
Requirements
- Proven experience as a content writer, copywriter, or similar role.
- Excellent writing, editing, and proofreading skills.
- Working knowledge of content management systems.
- Proficient in all Microsoft Office applications.
- The ability to work in a fast-paced environment.
- The ability to handle multiple projects concurrently.
- Effective verbal and written communication skills.
- Ability to meet deadlines and manage multiple tasks
- Basic understanding of SEO best practices
- Proven experience as a copywriter, with a strong portfolio of Gujarati writing samples.
- Knowledge of Gujarati culture, language nuances, and market preferences.
- Familiarity with digital marketing and social media platforms.
- Sound understanding of B2B and B2C content writing across multiple formats like blogs, email marketing, etc.
- Should have the basic understanding of Keyword relevancy and keyword density and should also be familiar with Keyword placement and other SEO best practices.
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