Marketing Head

The Marketing Head will be responsible for developing and executing comprehensive marketing strategies for the BBA college, driving student admissions, enhancing brand visibility, and strengthening market presence. The role will focus on creating a dynamic and engaging brand experience for prospective students, parents, and stakeholders, while managing lead generation, digital marketing, market analysis, and brand promotion.

Key Responsibilities:

1. Strategic Marketing Planning:

• Develop and implement strategic marketing plans aligned with the college’s enrolment goals and overall objectives.
  
• Conduct thorough market research and analysis to identify trends, opportunities, and competitive landscape.
  
• Define target audiences and develop effective marketing strategies to reach and engage them.
  
  

2. Student Admission & Lead Generation:

• Lead the development and execution of lead generation campaigns to drive student applications.
  
• Manage the admissions funnel, optimising conversion rates from inquiry to enrolment.
  
• Collaborate with the admissions team to ensure a seamless and positive applicant experience.
  
  

3.Digital Marketing & Social Media:

• Oversee the college's digital marketing efforts, including SEO/SEM, social media marketing, email marketing, and content marketing.
  
• Develop and manage engaging content for various digital platforms to enhance brand awareness and drive traffic.
  
• Analyse digital marketing performance and optimize campaigns for maximum ROI.
  
  

4. Brand Management & Promotion:

• Develop and maintain a strong brand identity and messaging that resonates with target audiences.
  
• Oversee the creation of marketing collateral, including brochures, website content, and promotional materials.
  
• Organize and manage college events, seminars, and workshops to promote the brand and attract prospective students.
  
  

5. Market Analysis & Competitive Intelligence:

• Conduct ongoing market research and competitive analysis to identify trends and opportunities.
  
• Monitor competitor activities and develop strategies to maintain a competitive advantage.
  
• Provide regular reports on market trends, competitor activities, and marketing performance.
  
  

6. Relationship Building & Networking:

• Build and maintain strong relationships with prospective students, parents, educational institutions, and industry partners.
  
• Represent the college at industry events, conferences, and networking opportunities.
  
• Foster positive relationships with alumni and current students to enhance brand advocacy.
  
  

7.Performance Measurement & Reporting:

• Establish key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.
  
• Monitor and analyse marketing performance data to identify areas for improvement.
  
• Provide regular reports to senior management on marketing performance, enrolment trends, and market insights.
  
  

8. Budget Management:

• Develop and manage the marketing budget, ensuring efficient allocation of resources and maximising ROI.
  
• Monitor marketing expenditures and provide regular budget reports.
  
  

9. Team Leadership & Development:

• Lead and mentor a team of marketing professionals, providing guidance, support, and professional development opportunities.
  
• Foster a collaborative and high-performance team environment.
  
  

10. Technology & Marketing Systems:

• Utilize marketing automation tools and CRM systems to streamline marketing processes and improve efficiency.
  
• Stay updated with the latest marketing technologies and trends.
  
• Oversee the colleges website, and ensure it is updated and functioning correctly.
  
  
  
  

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field required; MBA/PGDM in Marketing preferred.
  
• 8+ years of proven marketing leadership experience, ideally within the education sector.
  
• Expertise in digital marketing, lead generation, and brand management.
  
• Strong analytical and problem-solving skills.
  
• Excellent communication and interpersonal skills.
  
• Proficiency in marketing analytics tools and CRM systems.