Asst. Brand Manager

Key Responsibilities

Brand Foundation & Identity

• Collaborate with agencies and internal teams to co-create the brand tonality, visual identity,
  
  

and brand playbook

• Translate strategy into design and content guidelines for all brand touchpoints
• Support creation of brand templates, moodboards, and style guides for internal use
  
  

Campaigns & Storytelling

• Help plan and execute major brand campaigns, including product launches, category
  
  

storytelling, and digital-first activations

• Write creative briefs and manage timelines, reviews, and deliverables with internal and external
  
  

teams

• Contribute to content ideas and visual storytelling across media formats
  
  

Brand Consistency Across Touchpoints

• Review and maintain brand alignment across website, packaging, social, email, and advertising
• Collaborate with marketing and product teams to ensure every customer-facing experience
  
  

reflects the brand correctly

• Support creation of packaging experiences, product inserts, and in-store elements
  
  

Customer Insight & Market Research

• Analyze customer reviews, community feedback, and social conversations to extract actionable
  
  

brand insights

• Track cultural trends and competitor moves to keep the brand fresh and relevant
• Conduct mini-tests and pilots to validate new brand directions