Growth Marketer - #16448

Prodigy Game

Date: Nov 25, 2021
City: Airoli, MH
Contract type: Full time
Prodigy Game
During the Covid-19 pandemic Prodigy is operating, hiring, and onboarding remotely.

Prodigy Education is a global leader in game-based learning and is one of the fastest-growing EdTech companies in North America. Our mission is to help every student in the world love learning, motivating millions worldwide via fun, secure and accessible curriculum-aligned gameplay experiences. Visit to learn more.

We are looking for a Growth Marketer to join the Marketing team to accelerate our growth in the India market. As a prominent member of a team of top growth and marketing practitioners, this person will be responsible for our school acquisition, activation and retention goals through growth marketing initiatives

Your Impact:

    • Plan and manage acquisition campaigns on digital channels (e.g. Google, LinkedIn, Facebook, etc.) end-to-end, including but not limited to budget planning, campaign management, performance tracking, experiments, and optimization.

    • Build and optimize (and optimize again) pay-per-click and cost-per-acquisition campaigns across various channels.

    • Expand our paid and organic acquisition channels and explore growth initiatives (e.g. email, webinar, influencer, growth tools) to drive top-funnel and mid-funnel traffic.

    • Conduct in-depth data analysis to identify growth and optimization opportunities across channels, platforms and within the funnel.

    • Design and execute top-notch creative and landing page experiments to constantly improve lead acquisition and activation performance.

    • Partner with cross-functional teams to provide marketing insights and the necessary marketing support (e.g. promotion, market research, product feature launch).

    • Measure marketing initiatives against metrics to quantify campaign success and identify improvement for future campaigns.

Who You Are:

    • The ideal candidate must be self-driven with a high degree of ownership and have strong business acumen, excellent communication skills, and planning/project management skills. You must thrive in a fast-paced environment and have a demonstrated capacity to balance speed and quality.

    • Proficient in English at a business level.

    • 7+ years of performance marketing experience. Hands-on experience with paid media and optimization is required.

    • Strong understanding of marketing analytics and campaign performance measurement, and experience with analytics tools.

    • Knowledge of organic acquisition skills: search engine optimization, webinars, lead generation tactics.

    • Landing page optimization, conversion rate optimization experiments, and running A/B test experiments in the marketing funnel.

    • The ability to think strategically and develop comprehensive, data-driven marketing plans.

    • Strong communication skills and experience working cross-functionally with creatives, engineers, analysts, and product managers.

    • Experience in E-commerce, SAAS, or B2C industry.

    • A team player and self-starter that is comfortable working in a fast-paced environment, taking initiative with limited resources, and making data-driven decisions.

    • Experience in international SEM, SEO, and integrated campaign development is a plus.

Our Core Technologies:

    • Google Drive / Suite

    • Google Adwords

    • LeadSqaured / Hubspot

    • Prismic

    • Unbounce

    • Optimizely

    • Slack

    • Google Analytics + Data Studio

    • Periscope/Sisense

    • Confluence/Atlassian

What We Offer:

    • A culture of transparency, where team members are involved in important conversations

    • Full health benefits from day one (1) for you and your family, fully covered!

    • We are a profitable company, with eligibility to participate in stock options for all full-time permanent employees

    • Learning and development budget for all full-time employees to use towards career growth and development opportunities

    • We recognize 9-5 is not for everyone! We offer flexible working hours that will allow you to schedule your workday with a bit more freedom!

    • While we operate 100% remotely, for the time being, we understand the importance of togetherness. We offer frequent and fun team and company events, to stay connected and in the know.

Come as you are.
We believe the power of our collective potential will transform education. We are building towards a diverse, inclusive, and equitable workplace to empower and create access and opportunity for all. We welcome applications from people from all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, people with disabilities, veterans, and anyone who may contribute to the further diversification of Prodigy Education. If you feel like you don’t have all the qualifications for this position and are willing to use your initiative to learn the rest, we’d still love for you to apply!

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Prodigy Education will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require accommodation, please notify us, and we will work with you to meet your needs.

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