Sales and Marketing - #1977

CNTC India Projects


Date: Oct 14, 2021
City: Mysore, KA
Contract type: Full time
CNTC India Projects
Qualification: MBA – Mktg & Digital Mktg



Experience: 8 – 12 Years



Location: Bangalore



Company: CNTC India Projects Pvt. Ltd



Job responsibilities



Responsible for assigned projects marketing related activities both ATL, BTL and Digital Marketing



Preparing Marketing Calendar for the assigned respective projects to meet the Enquiry Vs Site Visit Vs Sale



Take inputs from the sales & SBU Heads on Marketing Plans and analyze the viability of the same keeping past trends in view and roll out final Marketing plan post consultation with the Marketing Head



Responsible for Look & Feel of the entire sales & Site office which includes required Branding, Collaterals & Visual Identity



Prepare & maintain Regular MIS of the respective projects assigned and share the same with Senior Management



Maintain Weekly Prospects List post collecting the same from the Sales Head of the Respective Projects to be floated to the HO



Maintain Record of all the walk-ins at the projects irrespective of source , ensure the same is updated by the sales in the system provided



Meet Some Walk-in customers along with the sales and understand the customer behavior Patter & Requirements at the same time Measure how the sales team is effectively pitching the projects



Responsible for market study in & around the projects assigned and submit Reports on the same




  • Personally outcall the Visited customer and do the Customer Experience Calls


Developing Brand Strategy for the digital channels



Plan and execute all web, SEO/SEM/SMM, marketing database, email, social media and display advertising campaigns , Portals , Sms campaigns



Design, build and maintain social media presence



Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)



Identify trends and insights, and optimize spend and performance based on the insights



Brainstorm new and creative growth strategies, Plan, execute, and measure experiments and conversion tests



Maintain the group Websites , create landing pages and optimize user experience and user Interface



Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch point on digital



Instrument conversion points and optimize user funnels



Collaborate with agencies and other vendor partners



Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate and keep the company at the forefront of developments in digital marketing



Devising strategies to drive online traffic to the company website , Track conversion rates and making improvements to the website



Developing and managing digital marketing campaigns



Utilizing a range of techniques including paid search, SEO and PPC



Overseeing the social media strategy for the company



Managing online brand and product campaigns to raise brand awareness



Improving the usability, design, content and conversion of the company



Experience in setting up and optimizing Google Adwords & Display campaigns



Other incidental challenges

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