Digital Media manager - #941543

ICICI Prudential Life

Date: 2 weeks ago
City: Mumbai, Maharashtra
Contract type: Full time
  • Understand the requirement, define clear media objectives in sync with the business and campaign objectives
  • Determine, plan and buy the best and most efficient media mix for promotions
  • Monitor online and offline campaigns (across TV, print, outdoor, radio, cinema and digital)
  • Regularly report campaign results
  • Optimise media strategies for varying audiences across channels
  • Keep a tab and review media budgets
  • Negotiate with media channels to close competitive deals to ensu cost efficiencies
  • Adept with planning media to support new product launches
  • Identify newer audiences
  • Build relationships with media influencers to promote our brand
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors activities
  • Oversee new and ongoing marketing and advertising activities

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