Group Product Manager - #941710

Abbott


Date: 2 weeks ago
City: Mumbai, Maharashtra
Contract type: Full time

  • Independently handle brand management responsibility for allocated brands.
  • Brand portfolio to include strategically important brands of the Division
  • Achieve top-line, market share and bottom-line targets for the brands assigned
  • Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
  • Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
  • Analyze market conditions and forecast sales on a regular basis
  • Monitor ROI on brand strategies Monitor competitor activities
  • Conduct research as per the brand need (analyze customer behavior, perception-attribute mapping, etc) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
  • Develop and implement Annual Operating Plan for brand portfolio
  • Undertake fieldwork to capture insights
  • Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
  • Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement
  • Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
  • Effectively coordinate with other functional areas within organization eg Medical, Training, Promo team, Supply Chain, Finance etc
  • Lead Divisional initiatives which are of significant impact to the business / organization Buddy to new brand managers in the team
  • Mentor/Guide to management trainees in the team

Education:

Graduate in Science / Pharmacy

MBA/PGDBA in Sales and Marketing

Experience:

Pharmaceutical brand management experience of at least 5 years (preferably in MNC) as Brand manager/ Sr Brand Manager

Additional exposure of sales preferred

Exposure to managing Key Accounts / dealing with Key Opinion Leaders

Experience in managing new launches

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