Mindshare Fulcrum | Senior Director - Strategy - #956823


Date: 1 week ago
City: Mumbai, Maharashtra
Contract type: Full time

Position at Mindshare

Overview of jobMindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Director – Strategy to join us. In this role, you will be responsible for providing strategic inputs based on an understanding of media dynamics and aid the strengthening of the integrated planning product

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us

Reporting of the role

This role reports to: Sr. Director/Partner Planning Strategy, Mindshare Fulcrum3 best things about the job:

  • Contribute to influencing and enhancing planning best practices
  • Collaboration across various teams from ideation to implementation of workstreams
  • Work with the largest advertiser and leader in the FMCG segment

In this role, your goals will be:In three months:

  • Familiarize with the systems and processes
  • Learn the planning methodology of the agency on both online and offline media
  • Understand the different streams of analysis the team undertakes
  • Contribute to at least two projects that the team is working on

In six months:

  • Thorough understanding of planning principles and processes to demonstrate in day-to-day work and conversations
  • Collaborate with the necessary teams during the course of a workstream pro-actively
  • Point-of-view on the best approach that should be taken on projects
  • Ideate on and deliver at least three projects

In twelve months:

  • Ability to help build a narrative for the projects undertaken by the team
  • Manage and deliver projects end-to-end

What your day job looks like at Mindshare:

  • Provide strategic input in crafting the approach of a project, lead data analysis and support in building the project as a whole
  • Collaboration with various teams for information exchange
  • Be the go-to person for teams on certain projects and media planning principles

What you’ll bring:

  • Expertise in TV planning or digital planning
  • Adept at data analysis and evaluation
  • Attention to detail and accuracy in output
  • Good time-management skills and ability to handle multiple projects at a time
  • Good interpersonal communication and presentation skills

Minimum qualifications:

  • 6-8 years of experience in media planning
  • Preferred background in mathematics or statistics
  • Proficient with Microsoft Office (Excel, PowerPoint, Word) and media planning tools – BARC, IRS, DV 360, FB dashboard, etc.

About Mindshare

We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media. We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year. In Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year

Our 10,000 people work with some of the world’s best brands and companies to accelerate their growth. In 116 offices across 86 countries, we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected. We manage $24bn in billings and are the largest media agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source:

Hear our stories (and join us) at

and follow us at: WeChat ID: Mindshare China; Instagram and Twitter: ; Facebook: and Linkedin:

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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