Sr.Performance Marketing Specialist - #977771

Uplers


Date: 1 week ago
City: Nashik, Maharashtra
Salary: ₹600,000 - ₹720,000 per year
Contract type: Contractor
Remote
Experience: 4.00 + years

Salary: INR 50000-60000 / month (based on experience)

Expected Notice Period: 30 Days

Shift: (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type: Remote

Placement Type: Full Time Permanent position

(*Note: This is a requirement for Uplers)

What do you need for this opportunity?

Primary Skills:

Social Media Advertising, Google Ads, Instagram Ads, Meta Ads, Performance Marketing, Shopping Ads, Google Analytics, Tiktok Ads

Uplers is Looking for:

Role Overview Description

We are seeking a results-oriented Performance Marketing Specialist [Female Candidate] to join our dynamic team! You'll be responsible for creating and executing data-driven campaigns across Google Search Ads, Shopping Ads, Meta (Facebook & Instagram Ads), and TikTok Ads. Your strategic vision and analytical skills will be crucial in driving brand awareness, lead generation, and revenue growth while optimizing spend and maximizing ROI.

Roles & Responsibilities

Campaign Management:

  • Develop and execute high-performing search and shopping campaigns on Google Ads, focusing on achieving client KPIs (key performance indicators).
  • Manage and optimize Meta and TikTok ad campaigns, tailoring strategies to each platforms unique audience and functionalities.
  • Conduct thorough keyword research and utilize negative keywords to optimize campaign targeting and budget efficiency.
  • Continuously monitor campaign performance, analyse data, and make data-driven adjustments to maximize ROI.
  • Stay up-to-date on the latest Google Ads, Meta Ads, and TikTok Ads best practices and algorithm updates.


Strategic Planning & Analysis:

  • Collaborate with the creative team to build new age creative strategies aligned with client goals and business objectives.
  • Conduct competitor analysis to identify opportunities and develop competitive advantage.
  • Utilize A/B testing to optimize ad copy, landing pages, and campaign structures for maximized conversions.
  • Provide regular performance reports that showcase campaign effectiveness and ROI.


Research & Problem-Solving:

  • Utilize a problem-solving approach to identify potential campaign roadblocks and
  • recommend solutions.
  • Conduct in-depth research to understand client KPIs and economic factors that might be impacting campaign performance.
  • Stay informed about industry trends and adapt strategies based on market shifts.


Requirements

  • 3-5 years of experience in performance marketing, with a focus on paid search advertising (Google Ads) and social media advertising (Meta & TikTok preferred).
  • In dept understanding of lifestyle, beauty and cosmetic industry
  • Proven track record of successfully managing and optimizing paid advertising campaigns across Google Ads, Meta Ads, and/or TikTok Ads.
  • A good understanding of GTM/GA to implement/test conversion tracking
  • Strong analytical skills with the ability to interpret and use data to inform decision-making.
  • Excellent communication and presentation skills to convey complex data insights to clients and stakeholders.
  • A strategic mindset and a passion for exploring new trends and optimizing campaigns.
  • Growth hacking mindset to scale the client business and delivery optimum return on media investment
  • Experience with Google Analytics and other marketing analytics platforms.
  • Experience with marketing automation tools.
  • Familiarity with SEO concepts (a plus, not mandatory).
  • A passion for Fashion and understanding of its marketing landscape.


How to apply for this opportunity?

  • Register or login on our portal & fill out the application form.
  • Clear the given Video Screening (30 min) and Click on 'Apply' to get shortlisted
  • Once it's all done, your profile will be shared with the client for the Interview round.
  • When selected, just meet the client and get your exciting career started!


About Uplers:

Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. You will also be assigned to a dedicated Talent Success Coach during the engagement.

(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!
Post a CV

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