Growth Manager(5+ Yrs Exp)

Roles and Responsibilities

• Lead and execute growth strategies to drive user acquisition, activation, engagement, and retention at Wayvida
• Plan and manage end-to-end digital marketing campaigns across performance channels (search, social, email, referrals, etc.)
• For EdTech verticals, focus on acquiring and nurturing learners, educators, or institutions via webinars, demos, and conversion funnels
• For SaaS verticals, implement product-led growth strategies by optimizing onboarding, user journeys, and feature adoption
• Drive continuous experimentation through A/B testing, funnel optimization, and user feedback analysis
• Collaborate with product, design, marketing, and sales teams to align growth initiatives with business objectives
• Monitor and report key performance metrics, providing insights and recommendations for performance improvements
• Identify and execute lifecycle marketing and re-engagement strategies to reduce churn and increase customer LTV
• Explore and test new growth opportunities across emerging channels, partnerships, and distribution models
• Own growth KPIs and provide regular updates to leadership with data-backed strategies and execution plans

Qualifications

• Bachelor’s degree in Marketing, Business, Engineering, Computer Science, or a related field; MBA or equivalent is a plus
• 5–7 years of proven experience in a growth, product, or performance marketing role, preferably in EdTech or SaaS