Assistant Manager - Marketing
Swiggy
Remote
About Dineout
Swiggy Dineout is India's largest dining-out platform, connecting millions of food lovers with the best restaurants across 30+ cities. We're not just a reservations tool — we're building a cultural brand that owns India's dining conversation, creates must-attend dining events, and shapes how India eats out.
About Role
We're looking for a sharp, culturally tuned Assistant Marketing Manager to join the Dineout Brand team. You will own three high-impact pillars: moment-led topical campaigns, high-stakes sale IPs (GIRF and beyond), and always-on cultural brand-building. This is a role for someone who thinks in stories, moves fast, and genuinely loves food culture.
What You’ll Own
- Topical Day Campaigns
- Own India’s dining conversation on every relevant cultural moment — food days, festive occasions, pop-culture hooks, and trending cultural narratives.
- Build and maintain a 12-month topical calendar with sharp, ownable angles for Dineout.
- Develop campaign briefs, oversee creative execution, and manage publishing across social, CRM, and in-app channels.
- Partner with social and content teams to ensure campaigns are scroll-stopping and platform-native.
- Track real-time trends and move fast - identify moments and execute within tight turnarounds.
- Dineout Sale Events (GIRF & Sale IPs)
- Build highly compelling, cut-through sale events - from GIRF (Great Indian Restaurant Festival) to other sale IPs.
- Lead end-to-end campaign development: concept, narrative, creative direction, media brief, and go-to-market.
- Coordinate with product, growth, restaurant partnerships teams and agencies to align sales mechanics with marketing messaging.
- Drive consumer urgency and desirability through sharp copy, strong offers of storytelling, and culturally relevant hooks.
- Measure campaign performance; own post-mortems and continuously sharpen future editions.
- Dineout IP — Culture Building
- Conceptualise and build owned IPs that cement Dineout as a cultural brand
- Identify whitespace in the dining culture conversation and develop recurring formats (events, editorial, creator collabs, experiential) that Dineout can own.
- Work with influencer, PR, and community teams to grow IP reach and relevance over time.
- Build business cases for new IPs and track them against brand health and engagement metrics.
- Product Marketing
- Partner with the product team to craft go-to-market strategies for new features and product launches.
- Translate product capabilities into consumer-facing benefits with clear, compelling messaging.
- Drive feature adoption through targeted campaigns across owned, paid, and in-app channels.
- Gather consumer insights and feedback to inform product marketing narratives.
- Consumer Immersion & Insight-Led Campaigns
- Proactively immerse yourself in the lives of Dineout’s consumers — go beyond data dashboards to understand how, why, and where people make dining decisions.
- Conduct regular consumer interactions — restaurant visits, user interviews, community listening — to surface fresh tensions, desires, and dining behaviours that campaigns can be built around.
- Synthesise qual and quant consumer research into sharp, actionable insights that form the foundation of campaign briefs — not just the appendix.
- Champion a culture of consumer-first thinking within the team — push back on campaigns that are brand-led without a genuine human truth at their core.
- Work with research and analytics partners to track shifts in consumer dining sentiment, preference, and occasion behaviour across key markets.
- 3+ years of experience in brand marketing, campaign management, or content marketing — preferably in consumer internet, F&B, or lifestyle.
- Demonstrable track record of owning and executing campaigns end-to-end, from brief to live.
- Strong cultural antennae — you clock what’s trending, what’s cringe, and what’s going to resonate.
- Excellent written communication; you can write a sharp brief, a punchy caption, and a concise business case.
- Comfortable working in a fast-paced, high-ownership environment where ambiguity is the norm.
- Experience collaborating with creative, social, influencer, and product teams.
- A genuine love for food, dining culture, and building things that people care about.
- Genuine curiosity about consumers — you seek out real people, real conversations, and real dining moments rather than relying solely on reports and dashboards.
- Ability to distill a messy mix of consumer observations, qual research, and behavioural data into a single, compelling campaign insight that creative teams can run with.
- Prior experience at a consumer tech startup or a top-tier FMCG / F&B brand.
- Exposure to performance marketing metrics to connect brand work to business outcomes.
- Experience ideating or managing branded IPs, events, or creator-led campaigns.
- Work on a brand with a genuine cultural mandate in one of India’s fastest-growing consumer categories.
- High ownership from day one — your work ships to millions.
- Collaborative, creative team that values bold ideas and thoughtful execution.
- Competitive compensation, Swiggy employee benefits, and free food (obviously).