Design Technologist I, Design & Brand Innovation Lab

DESCRIPTION

We are looking for a Design Technologist I to join BIL India. You will design and build production-quality, interactive landing pages and custom brand store experiences that go live on Amazon.in for millions of customers. This is not a prototyping role — you will own the end-to-end development of polished, high-performance branded web experiences from Figma design handoff through to live deployment. You are equal parts developer and designer: you write clean, production-ready front-end code, craft fluid page animations, and obsess over every interaction detail. You collaborate with UX designers, Solutions Managers, engineers, and product managers to conceive, build, and ship bespoke advertising experiences for top brands on Amazon.in.

Key job responsibilities
Build and ship interactive landing pages and custom brand store experiences end-to-end — from Figma design specs to production-ready code deployed on Amazon properties
Develop responsive, performant web experiences using React.js, HTML5, and CSS3 (including CSS animations, Flexbox, Grid) that meet Amazon's quality and performance bar
Build customer oriented Solutions - Start every build by understanding the advertiser's brand objectives and campaign KPIs, translate those into concrete front-end design and interaction decisions while proactively proposing creative alternatives.
Optimise for performance - Use campaign performance data (scroll depth, engagement heatmaps, CTR by module) to inform design choices on subsequent builds, and translate complex technical constraints into clear, actionable language for non-technical stakeholders so they can make informed creative decisions.
Implement rich page animations and micro-interactions using frameworks such as GSAP, Framer Motion, Lottie, or equivalent — bringing brand stories to life through scroll-driven animations, parallax effects, and interactive transitions
Translate Figma designs into pixel-perfect code with a deep understanding of design systems, component libraries, spacing, typography tokens, and responsive breakpoints
Leverage AI-powered pair-coding tools (e.g., Amazon Q Developer, GitHub Copilot, Cursor) to accelerate development velocity and rapidly ship pages at scale
Build and iterate on Custom Landing Pages (CLPs), Custom Coded Brand Stores, and other BIL advertising formats for India's top advertisers
Collaborate with internal partners — UX designers, Solutions Managers, engineers, and product managers — to ideate, iterate, and deliver best-in-class branded customer experiences
Maintain and contribute to shared component libraries and design-to-code workflows that improve team velocity and consistency across projects
Identify and resolve UX and front-end issues proactively; advocate for the customer in design reviews and technical discussions
Document page builds, reusable components, and implementation patterns so the team can scale efficiently

Basic Qualifications
Bachelor's degree in Computer Science, Design, HCI, or equivalent practical experience
3+ years of hands-on experience building interactive, production-quality web pages using React.js, HTML5, CSS3, and JavaScript (ES6+)
Demonstrable experience implementing page animations and transitions using GSAP, Framer Motion, or similar animation libraries
Strong working knowledge of Figma — ability to inspect designs, extract tokens, and faithfully translate design systems into front-end code
Experience with responsive web design, cross-browser compatibility, and mobile-first development
Familiarity with front-end build tools and workflows (Webpack, Vite, npm/yarn)
Strong developer and design portfolio showcasing shipped interactive web apps, landing pages, or branded digital experiences (link required with application)

Preferred Qualifications
Experience with Webflow for rapid page building, CMS-driven content, or client-facing prototypes
Familiarity with AI-assisted coding workflows (Amazon Q Developer, GitHub Copilot, Cursor, or similar) and a habit of using AI tools to accelerate development
Experience with CSS-in-JS solutions (Styled Components, Emotion) or utility-first CSS frameworks (Tailwind CSS)
Exposure to advertising technology, custom landing page development, or branded digital experiences at scale
Experience building scroll-driven storytelling experiences — parallax, reveal animations, sticky sections, interactive carousels
Knowledge of web performance optimization — Lighthouse scores, lazy loading, code splitting, image optimization
Familiarity with accessibility standards (WCAG) and semantic HTML best practices
Exposure to A/B testing, analytics (CTR, RoAS, dwell time, scroll depth), or data-informed design iteration
Ability to help non-technical partners (Solutions Managers, brand teams) understand platform capabilities and constraints
What a Great Candidate Looks Like
You ship — your portfolio is full of live pages, not just mockups
You blur the line between designer and developer — you care about easing curves as much as code architecture
You reach for GSAP or Framer Motion instinctively when a design calls for motion
You use AI coding tools daily and see them as a multiplier, not a crutch

About the team
About BIL India

Brand Innovation Lab (BIL) is Amazon Advertising's bespoke creative studio for brands investing in Amazon Ads. BIL India designs and builds custom advertising experiences — Custom Landing Pages (CLPs), Custom Coded Brand Stores, Digital Out-of-Home (DOOH), Video, and emerging formats — that deliver measurable impact across the customer journey on Amazon.in.

BASIC QUALIFICATIONS

• 1+ years of front-end technologist, engineer, or UX prototyper experience
• 2+ years of web development for digital marketing, advertising, product management or equivalent experience
• Knowledge of technologies such as JavaScript/NodeJS, HTML/CSS, Responsive/Adaptive Design
• Have coding samples in front end programming languages
• Have an available online portfolio
• Experience in testing and QA environments

PREFERRED QUALIFICATIONS

• Knowledge of API frameworks
• Experience using AWS in production environments