AI & Digital Transformation Manager

DTC Group

DTC Projects is one of Kolkata's leading real estate developers with 65+ lakh sq ft of premium residential development across the city. We are building out our digital capability to drive efficiency and growth across sales, marketing, CRM, and project operations - and we are looking for someone to own that journey end to end.

This is a hands-on execution role. The right candidate will have personally built and implemented CRM workflows, automation pipelines, and business systems - not just managed vendors or written strategy documents.

You will be the bridge between our business teams and technology, owning implementation across CRM, marketing technology, engineering tools, and AI - across the entire organisation.

Key Responsibilities

Own and optimise CRM platforms (Salesforce, Leadsquared) - build workflows for lead management, site visit tracking, and booking conversion; ensure data accuracy and team adoption
Integrate and manage the marketing tech stack - Meta Ads, Google Ads, Instapage, GCLID tracking, and offline conversion attribution; fix attribution gaps and improve funnel performance
Build automations using Zapier, APIs, and similar tools to connect systems across CRM, landing pages, ad platforms, and internal operations
Support implementation and adoption of ERP, project management tools (MS Project, Primavera), and BIM across project sites
Identify and deploy AI tools for lead scoring, sales follow-ups, WhatsApp and email automation, and marketing optimisation
Build dashboards for sales funnel performance, channel partner tracking, and campaign ROI; translate data into clear business insights
Work cross-functionally with sales, marketing, and operations teams as the internal systems owner

Requirements

5-10 years of experience in CRM implementation, marketing automation, growth technology, or enterprise systems roles
Hands-on experience with Salesforce (preferred), HubSpot, or Leadsquared - you must have configured and implemented, not just used
Strong working knowledge of Zapier, API integrations, and workflow automation
Solid understanding of marketing attribution - GCLID, Meta Pixel, CAPI, and offline conversions
Exposure to ERP or project management software (MS Project, Primavera) is an advantage
Practical experience deploying AI tools - lead scoring, chatbots, email automation, or similar
Graduate in any discipline; relevant certifications in Salesforce, Google, HubSpot, or AI tools will be valued
Experience in real estate, high-ticket sales, or SaaS is a plus
Operator mindset - you get things done rather than just advising on them
Strong communication skills; comfortable working across teams with varying levels of technical knowledge

Benefits

Competitive salary commensurate with experience
Provident Fund and Gratuity as per statutory norms
Mediclaim / Group Health Insurance coverage
Performance-linked appraisal cycle
Exposure to a high-growth real estate organisation with 65+ lakh sq ft portfolio
Direct reporting to and mentorship from the Director
Opportunity to build and own the digital transformation function from the ground up
Collaborative, professional work environment at our Kolkata Head Office