Performance Marketing Executive

Performance Marketing Executive

Contact us at: [email protected]

Responsibilities:

• Strategize, implement, and manage paid campaigns across Meta Ads, LinkedIn Ads, and Google Ads (Search, Display, Performance Max, YouTube).
• Optimize campaigns for ROI, CAC, ROAS, and cost-to-revenue, ensuring spends remain efficient and effective.
• Conduct detailed keyword research, A/B testing, audience segmentation, and competitor analysis.
• Create and manage landing pages in collaboration with the product and design teams to improve ad performance.
• Own the full performance funnel – from ad creative and copy to conversion tracking and attribution.
• Monitor campaign budgets, report on KPIs, and deliver actionable insights using Google Analytics, Google Tag Manager, Meta Pixel, etc.
• Stay up to date with the latest trends, platform updates, and algorithm changes.
• Collaborate closely with internal teams (SEO, Social Media, Influencer, Product) to create cohesive multi-channel campaigns.

Qualifications:

• 2-5 years of hands-on experience managing paid marketing campaigns across Meta, Google Ads, and LinkedIn.
• Strong command over performance metrics and analytics tools (Google Analytics, GA4, GTM, Facebook Ads Manager, Google Ads Manager, etc.).
• Proven ability to drive high-quality leads/bookings with cost-to-revenue consistently under 10%.
• Excellent analytical skills with an eye for data and performance optimization.
• Experience in the hospitality or travel sector is a plus.
• Strong communication and teamwork skills.