Founding Go-To-Market Lead (Remote /India)

About Kandidate

Kandidate helps companies find and qualify the right candidates faster. We combine modern recruiting technology with real recruiter judgment, founder-led quality control, and a practical understanding of how hiring actually works.

We are not building another recruiting dashboard. We are building a more effective way for companies to hire, where technology handles the repetitive work and people stay focused on judgment, relationships, and outcomes.

Kandidate operates as both a recruiting service and a software platform. We are looking for a founding GTM operator who can help shape how we tell that story, create demand, build pipeline, and turn early traction into a repeatable growth engine.

The Role

We are hiring a Founding Growth & GTM Lead based in India. This is a 100% remote role for someone who has helped build growth or go-to-market motion at one or two startups and knows how to turn positioning into pipeline.

This is not a traditional brand marketing role. It is also not a narrow demand generation role. We are looking for a product-minded GTM builder: someone who can understand buyer pain, sharpen the story, test channels, build systems, and turn market insight into real opportunities.

You will work directly with the founder across positioning, outbound campaigns, founder-led sales, lead generation, funnel conversion, sales enablement, content, and growth experiments.

This is a hands-on builder role. You should be comfortable moving fast, testing ideas, improving messaging, learning from customer conversations, and creating repeatable traction across both our recruiting service and our platform business.

Ideal Candidate

The ideal candidate sits at the intersection of growth, product, customer insight, and execution.

You may have worked across early-stage growth, product management, customer success, analytics, consulting, revenue operations, or founder-led sales. You do not need to be a traditional marketer. The best fit is likely someone who combines structured thinking, sharp writing, customer empathy, commercial judgment, and hands-on execution.

•          Startup GTM or growth experience, ideally in a high-ownership role

•          Product or product-led growth judgment, with the ability to translate customer pain into positioning and campaigns

•          Exposure to customer success, revenue operations, founder-led sales, or consulting-style problem solving

•          Strong analytical instincts, with the ability to use data without getting lost in dashboards

•          Comfort operating with ambiguity, speed, and limited structure

What You'll Do

•          Help define and sharpen Kandidate's positioning across core buyer segments

•          Identify the customer profiles, use cases, and role categories where Kandidate is most likely to win

•          Build and run campaigns across email, LinkedIn, outbound, content, and landing pages

•          Support founder-led sales with stronger messaging, follow-up assets, objection handling, and campaign ideas

•          Turn customer calls, sales learnings, and market insight into content, collateral, and useful sales material

•          Create repeatable systems for top-of-funnel generation and conversion

•          Work closely with sales and recruiting teams to understand what messaging actually lands

•          Build lightweight reporting around meetings, opportunities, campaigns, conversion, and funnel performance

•          Run fast experiments on offers, messaging, channels, segments, and landing pages

•          Improve how Kandidate is presented as both a service-led and platform-led company

•          Use modern tools to speed up research, campaign building, reporting, workflow design, and GTM operations

What We're Looking For

•          5-10 years of experience across growth, GTM, product, customer success, revenue, analytics, consulting, or startup operating roles

•          Experience in at least one early-stage or high-growth startup environment

•          Strong product and customer judgment, with the ability to understand buyer pain and translate it into clear positioning

•          Ability to build GTM motion from first principles: customer segment, message, offer, channel, funnel, conversion, and reporting

•          Strong analytical background and comfort using data to identify patterns, prioritize experiments, and improve conversion

•          Ability to write crisp, direct, founder-friendly messaging that sounds human and commercially sharp

•          Experience with outbound, LinkedIn-led growth, email sequences, landing pages, lead generation, and funnel optimization

•          Comfort working directly with founders and operating without heavy structure

•          High ownership, low ego, strong judgment, and willingness to do hands-on work

•          Familiarity with modern GTM tools for research, writing, campaign execution, reporting, and workflow improvement

Strong Pluses

•          Experience in product management, product marketing, product-led growth, or customer success

•          Experience in consulting, analytics, decision science, or business operations

•          MBA from a strong business school or equivalent operating experience

•          Experience in HR tech, recruiting, staffing, talent platforms, or B2B services

•          Experience supporting US-market GTM from India

•          Experience working with founder-led sales teams

•          Experience creating GTM systems for both service-led and product-led offers

•          Ability to use Python or no-code tools for basic automation, data cleaning, reporting, or workflow building

•          Experience with tools such as Clay, Apollo, Instantly, HubSpot, Airtable, Notion, Zapier, Make, Retool, or similar GTM systems

•          Comfort building lightweight dashboards, lead enrichment workflows, campaign trackers, and research systems

•          Interest in how technology is changing recruiting, sales, and modern go-to-market work

Why This Role Is Different

This is a chance to build the GTM engine for a new kind of recruitment company from the ground floor.

You will not just be asked to run campaigns. You will help decide which markets we enter, what story we tell, which buyers we target, how we generate pipeline, and how we turn founder-led sales into a repeatable motion.

If you like early-stage ambiguity, fast feedback loops, direct founder access, product thinking, customer conversations, and building systems from scratch, this role should feel exciting.