Demand Generation Specialist

Role: Demand Generation Specialist

Experience: 2 to 4 years

Compensation: As Per Market Standards

Job Location: Chennai

Job Description:

We are looking for a results-driven Demand Generation Specialist to join the team. In this role, you will own outbound pipeline generation: building targeted prospect lists, running multi-channel email campaigns, and working closely with the sales team to drive qualified pipeline and revenue.

Responsibilities:

• Plan and execute outbound demand generation campaigns targeting defined ICPs
• Build and manage prospect lists using Apollo and Clay, including enrichment and segmentation
• Set up and optimise multi-step email sequences on Smartlead, including A/B testing
• Own and manage MQL, SQL, and pipeline metrics and report on campaign contribution to revenue
• Manage the full lead lifecycle in HubSpot: lead capture, scoring, nurturing, stage progression, and handoff to sales
• Develop and maintain email workflows, automation sequences, and drip campaigns in HubSpot
• Collaborate with the sales team on account-based marketing initiatives
• Create and manage campaign content including email copy, landing page copy, and supporting assets across Akku's full product portfolio
• Maintain data hygiene across CRM and outbound tools
• Analyse campaign performance data and present weekly insights, findings, and recommendations
• Manage the company’s LinkedIn page, including organic posts, paid campaigns, and community engagement
• Stay current on outbound tools, AI-assisted prospecting techniques, and B2B demand generation best practices.

Experience:

• Hands-on experience with HubSpot or any CRM platform for lead management, email marketing, and marketing automation.
• Working knowledge of Apollo and Clay for prospect research, enrichment, and list building
• Hands-on experience managing LinkedIn campaigns and company pages including LinkedIn Campaign Manager
• Proficiency with Smart lead or similar cold email platforms
• Understanding of email deliverability principles, including SPF, DKIM, and DMARC
• Strong copywriting skills with the ability to write concise, relevant, and compelling outbound email sequences
• Strong analytical mindset with the ability to interpret campaign data and iterate quickly.
• Familiarity with ICP definition, persona mapping, and account-based marketing concepts
• Experience working with B2B SaaS or enterprise technology products is preferred
• Comfortable working with sales and cross-functional teams
• Strong attention to detail and ability to manage multiple campaigns simultaneously.

Education:

• Any degree.
• Certifications in HubSpot, digital marketing, or related fields are an added advantage.