AGM- Market Development and Marketing Lead
Vodafone Idea
Location:
Kolkata, West Bengal, IN
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Function: VIBS
About:
Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.
We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.
VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.
VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.
VIL is an equal opportunity employer committed to diversifying its workforce.
Role title: AGM- Market Development & Marketing Lead
Function: Enterprise
Band: M2
Vertical: Enterprise Marketing
Reports to: Cluster Enterprise Head/ Lead
Location:
Role purpose:
Responsible to engage, enable and drive Consumer mobility channels viz. Direct Sales (D2C) and Retail(VMS) for SME & SOHO in Entire cluster
GTM & Capability enhancement of Sales team & Consumer Channels across multiple states
Drive various channel programs including EPP
Define the overall enterprise marketing strategy and plan for the cluster aligned with VIBS business objectives and VIBS Marketing
Drive centrally defined customer engagement programs in the clusters viz.,
NLT sponsorship for cluster accounts
Advisory boards and councils
C Level Engagement and Workshops
Orchestrate cluster based demand generation campaigns, leveraging digital and BTL, for Enterprise specific growth areas across segments and Product portfolios
Manage cluster level Enterprise Marketing Budget
Drive centrally aligned Marcomm objectives of brand, customer advocacy and events
Key accountabilities and decision ownership
[max 5]:
Engagement & Capability enhancement of SME & SOHO Retail (D2C & VMS)
Facilitate Industry Association & Incubator/Start-ups Engagement
Utilise and Manage Digital Tools like ESMS – Sales Acquisition & CVM engine
Drive Partner program for own and other channels i.e EPP
Plan and execute Enterprise marketing activities to achieve Cluster Enterprise DB on a monthly basis
Drive new revenue streams to deliver growth in enterprise specific areas such as IoT and Fixed line Data, Cloud.
Manage key external and internal relationships for seamless execution (Corp Enterprise Marketing & Commercial teams, agency relationships)
Enterprise A&P Budget planning & tracking for the cluster
Core competencies, knowledge and experience [max 5]:
Distribution Channel Management and operational experience
Strong understanding of Fixed line, IOT, cloud & analytics portfolio
Program management, association engagement, start-up/Incubators engagement experience
5-7 years of experience with an understanding of B2B marketing and proposition base sales cycle in B2B space
Strong planning & program management skills, managerial and coordination capabilities, agility
Strong senior stakeholder engagement and influencing skills
Ability to lead in a dynamic cross-functional environment
Must have technical / professional qualifications:
B2B marketing experience for technology products and/or services
Preferred MBA with certification (UG) in technology
Should have performed techno-commercial role
Key performance indicators [max 3]:
SOHO Business - Vertical Proposition Mix 30% contribution & min 50% consumer GTM contribution
Enable achievement of Non-mobility order booking by all CPs (through training/dashboards/campaigns/EPP)
Ensuring 100 % adoption by the respective stakeholders for all national campaigns i.e Rededge
Effectiveness of Marketing Comms and Commercial initiatives
Marketing innovation in driving revenue-oriented demand and building C level relationships
Direct reports: NA
Dotted reports: NA
Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership