State Head - Switches - North Karnataka
Sturlite India
- State Head
- Switches
North (HQ: Hubli)
Function
- Sales
Level
- Senior Manager / AGM
- Hubli (North Karnataka) or Bengaluru (South Karnataka + Goa)
- Business Head
Team
- Territory Sales Managers + Loyalty Executives
- 10+ years in Switches / FMEG / Wiring Accessories
Sturlite Electric is a fast-growing FMEG (Fast Moving Electrical Goods) company headquartered in Bengaluru, with a 25-state presence and a portfolio spanning Professional Lighting, Wires & Cables (Voltedge), Switches, and Solar (Zevolt). We are in an exciting phase of category expansion - the Switches business is being built ground-up with a July 2025 Karnataka launch, and we are looking for people who want to be part of building something from scratch.
THE ROLE
As Product Head / State Head for the Switches category, you will own the commercial agenda for your region. This is a P&L-anchored role - you set the strategy, build the channel, coach the team, and drive revenue week on week. You will be among the founding members of the Sturlite Switches business, which means your decisions will shape how the category is positioned in the market.
What You Will Do
Own primary and secondary sales targets for the Switches category in the assigned region (North or South Karnataka + Goa)
Build, expand and manage the dealer and distributor network; identify and appoint new channel partners in underpenetrated districts
Drive secondary sell-out through TSMs; monitor sales velocity, scheme compliance and collection discipline
Set territory-wise channel strategy, pricing discipline, scheme communication and market penetration plans
Conduct regular market visits, competitor intelligence gathering and trade feedback loops; report insights to leadership
Coach, review and appraise TSMs and Loyalty Executives; drive accountability through structured weekly reviews
Represent Sturlite Switches at dealer meets, product launches and trade events in the region
Work with marketing to localise campaigns and ensure brand visibility at key counters and project sites
Collaborate with supply chain and logistics to ensure product availability and fulfilment for channel partners
Report on region performance, pipeline and risks to the Business Head on a weekly and monthly cadence
What We Are Looking For
10+ years of sales experience in Switches, Wiring Accessories, or allied FMEG categories (Lighting, MCB, Fans)
Demonstrated track record of managing a regional P&L and achieving consistent sales targets
Strong dealer and distributor ecosystem knowledge in Karnataka; existing relationships a significant advantage
Experience managing a team of field sales executives / TSMs; ability to motivate and hold people accountable
Solid grasp of secondary sales dynamics, scheme structuring and channel margin management
Comfortable with data - can read sell-in / sell-out reports and translate them into field action plans
Strong communication and influencing skills; able to command respect with trade partners and internal stakeholders
Face value and gravitas to represent the brand at dealer meets and industry forums
GOOD TO HAVE
Prior experience at Havells, Legrand, GM Modular, Panasonic Life Solutions, Schneider Electric or equivalent
Exposure to electrician loyalty or influencer programmes
Kannada language proficiency (for North/South Karnataka territories)
What You Will Get
Competitive fixed salary with performance-linked incentives tied to revenue and collection targets
Leadership role in a greenfield business - full ownership, not a maintenance job
Direct access to promoter leadership with short decision-making cycles
Opportunity to build a team and define the category playbook from the ground up
Who You Will Work With
You will report to the Business Head
Switches and work closely with the Marketing (CMO), Supply Chain, and HR teams. Your direct team will comprise Territory Sales Managers and Loyalty Executives spread across your region.