Area Sales Manager - Araya
Sturlite India
Company Name: Araya Health Private Limited
Position: Area Sales Manager (ASM)
Experience: 5 to 10 Years
Industry Preference: FMCG / Pharma / OTC / Health & Wellness
Job Summary
We are looking for a dynamic, experienced, and leadership-oriented professional for the position of Area Sales Manager (ASM). The candidate will be responsible for driving business growth, achieving sales targets, managing and mentoring Sales Officers (SOs), and expanding market presence within the assigned territory. The ideal candidate should possess strong leadership qualities, excellent market knowledge, and the ability to build and manage high-performing sales networks.
Key Responsibilities
Achieve area-wise primary and secondary sales targets consistently
Lead, guide, and motivate Sales Officers (SOs) to maximize team performance
Appoint, develop, and manage distributors, stockists, and retail networks
Monitor daily field activities and ensure effective market coverage
Develop and implement sales strategies to improve business growth and market share
Ensure proper execution of trade schemes, promotional activities, and branding campaigns
Analyze sales performance, competitor activities, and market trends regularly
Conduct joint market visits with team members for business development and performance monitoring
Build and maintain strong relationships with distributors, retailers, and key customers
Ensure timely collections and maintain commercial discipline in the assigned territory
Prepare sales reports, forecasts, business reviews, and growth plans for management
Identify new business opportunities and expand channel reach in the territory
Desired Candidate Profile
Bachelors degree in business administration, Marketing, or related field
5 to 10 years of experience in FMCG, Pharma, OTC, Ayurvedic, or Health & Wellness sales
Proven experience in handling sales teams and territory management
Strong leadership, communication, negotiation, and analytical skills
Ability to work under pressure and achieve challenging business targets
Excellent market understanding and business development capability
Strong distributor and channel management experience
Proficiency in MS Excel, reporting, and sales analysis
Willingness to travel extensively across the assigned territory
Preferred Skills
Team Handling & Leadership
Territory Sales Management
Distributor Management
Retail Expansion
Business Development
Market Analysis
Channel Sales
Target Achievement
Relationship Management
Trade Marketing