Digital Marketing Executive

Experience

2–3 Years

Open Position

3

Kody Technolab Limited is a publicly listed DeepTech company specializing in Robotics, Artificial Intelligence (AI), and Digital Engineering. We develop intelligent robotic solutions and AI-powered platforms that help businesses automate operations, improve efficiency, and drive innovation.

With operations across India and the GCC, we are committed to building human-centric technology that solves real-world challenges and shapes the future of intelligent automation.

Job Responsibilities

• Develop and execute effective SEO strategies to improve website visibility, organic traffic, and search engine rankings.
• Conduct keyword research, competitor analysis, and content gap analysis.
• Collaborate with content teams to create and optimize SEO-friendly content for websites, blogs, landing pages, and social media.
• Manage on-page SEO activities, including metadata optimization, internal linking, schema markup, and content optimization.
• Execute off-page SEO initiatives such as backlink acquisition, outreach campaigns, directory submissions, and brand mentions.
• Perform technical SEO audits and work closely with developers to resolve website issues.
• Monitor website performance using Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO tools.
• Track keyword rankings, traffic trends, crawl errors, and indexing issues.
• Stay updated with search engine algorithm updates and emerging SEO trends.
• Prepare and present regular SEO performance reports and recommendations to management.

AI Visibility & GEO (Generative Engine Optimization)

• Develop and implement AI Visibility and Generative Engine Optimization (GEO) strategies to improve brand presence across AI-powered search platforms such as ChatGPT, Gemini, Perplexity, and other AI assistants.
• Monitor and optimize brand mentions, citations, and content discoverability within AI-generated responses.
• Create and optimize content structures that improve visibility in AI search results and large language model (LLM) outputs.
• Track AI search performance, brand visibility, and emerging trends in AI-driven search and answer engines.
• Identify opportunities to increase authority through digital PR, entity optimization, structured data, and knowledge graph signals.
• Track AI search performance, brand visibility, and emerging trends in AI-driven search and answer engines.
• Collaborate with content, development, and marketing teams to ensure websites and content assets follow GEO and AI search best practices.

Required Skills & Qualifications

• 2–3 years of hands-on SEO experience with a proven track record of improving organic traffic and keyword rankings.
• Strong knowledge of on-page, off-page, and technical SEO.
• Experience with keyword research, backlink building, content optimization, and SEO audits.
• Proficiency in Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, or similar tools.
• Understanding of AI Search, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO).
• Knowledge of schema markup, entity SEO, semantic search, and content structuring for AI discoverability.
• Basic knowledge of HTML, CSS, and website structures.
• Strong analytical, communication, and teamwork skills.

Preferred Qualifications

• MBA, Bachelor’s Degree in Engineering, Marketing, Computer Science, or a related field.
• SEO certifications from recognized institutions are a plus.
• Experience working with IT Services, AI, Robotics, SaaS, or Technology companies is preferred.

Industry Category

Marketing