Creative Head - Content and Social
TechXR Innovations Private Limited
You will lead a team of video editors, a graphic designer and AI content specialists.
Ideation
The candidate will have responsibilities across the following functions:
- You come up with the content ideas, angles and hooks yourself, every day, without waiting for a brief.
- You turn each product, AR car idols, VR darshan, and smart frames into several different content concepts.
- You track what is trending and convert it into brand content quickly.
- You plan content series and campaigns instead of one-off posts.
- You generate a lot of ideas and pick the ones worth producing.
- You write the hooks, captions, scripts, ad copy and CTAs across all our content.
- You hold the brand voice and write in both English and devotional Hindi, in a register that suits a bhakti audience.
- You write ad copy that converts, not just copy that reads well.
- You can write hooks and ad copy quickly, in volume, and on the spot.
- You set the quality bar on every reel, static and ad, and you do not let flat work go out.
- You brief the team, give clear feedback and push the work until it is right.
- You are accountable for the number of views, shares, watch-through and ROAS.
- 4+ years of experience (Negotiable if you have skills).
- Experience working with D2C brands.
- Commercial reels that have crossed 1 million views, which you can show us.
- The ability to write hooks and ad copy on the spot.
- Experience leading a creative team.
- A strong command of short-form content.
- Copywriting in both English and Hindi.
- A track record of running and scaling brand social accounts.
- Experience with paid ads, both static and video.