Campaign Manager
Aditya Birla Capital
Remote
Business
Aditya Birla Capital
Unit
Aditya Birla Health Insurance
Location
One World Center, Mumbai
Poornata Position Number of the job
To be updated
Reports To:
Poornata Position Number
00231822
Poornata Position Title of the job (30 characters max)
Distribution Development Strategy – Direct Sales
Reports To:
Poornata Position Title
Head - Direct Sales
Function
Sales
Reports to: Function
Sales
Department
Digital Sales
Reports To:
Department
Digital Sales
Designation of the Employee
Deputy Chief Manager- G2R Strategy
Designation of the Manager
Head - Direct Sales
Date of writing/updation of JD
22 nd April 2026
- Job Purpose: Write the purpose for which the job exists (in 2-3 lines) ( Max 1325 Characters)
- Dimensions: Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job.
(Max 254 Characters)
7200
Unit Workforce Number
(Max 254 Characters)
7200
Function Workforce Number
(Max 254 Characters)
4000
Department Workforce Number
(Max 254 Characters)
50
Other Quantitative and Important
Parameters for the job: Budgets/
Volumes/No. of Products/Geography/
Markets/ Customers or any other parameter
Management of Direct Channel performance metrics, incentive spends, productivity tracking, profitability monitoring, sales analytics, R&R governance, and competition benchmarking across multiple business lines and geographies
- Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section ( (Max 3975 Characters)
One of the key challenges is driving consistent performance visibility through accurate and timely dashboards, identifying productivity gaps, and enabling data-backed decision-making for leadership. The role also requires managing complex incentive structures aligned to business priorities while ensuring fairness, effectiveness, and financial prudence.
Additionally, the role demands continuous analysis of market trends, channel productivity, customer behavior, and competitor practices to identify improvement opportunities and enhance business outcomes. Driving recognition and reward initiatives to improve employee engagement and sales motivation while maintaining alignment with organizational goals is another critical aspect of the role.
The incumbent will work closely with Sales, Finance, HR, Operations, Product, and Analytics teams to drive business reviews, performance interventions, and key business priorities for the Direct Channel.
- Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas)- Maximum 10 KRAs can be updated
( Max 1325 Characters)
Supporting Actions ( Max 1325 Characters)
Performance Management & Governance
- Drive monthly and quarterly performance tracking across Direct Channel teams
- Monitor productivity, conversion, persistency, and business quality metrics
- Identify performance gaps and recommend corrective actions
- Support leadership reviews through structured MIS and insights
- Ensure timely closure of action items arising from business review
- Design and manage incentive frameworks aligned to business priorities
- Track incentive payouts and ensure governance and accuracy
- Evaluate effectiveness of incentive programs through productivity analysis
- Coordinate with HR and Finance for payout validation and closures
- Recommend enhancements based on business performance trends
- Monitor channel profitability and business performance indicators
- Analyze acquisition costs, productivity, and cost optimization opportunities
- Support leadership with profitability analysis and business projections
- Track budget utilization and business performance against plan
- Drive data-backed recommendations for improving business efficiency
- Prepare and maintain leadership dashboards for business performance tracking
- Conduct trend analysis on sales productivity, customer acquisition, and retention
- Develop performance spread analysis across locations, teams, and cohorts
- Generate actionable insights through data interpretation and reporting
- Ensure data accuracy, consistency, and timely reporting
- Drive R&R programs to enhance employee motivation and engagement
- Design performance-based recognition frameworks
- Coordinate monthly, quarterly, and annual recognition initiatives
- Track impact of R&R programs on productivity and morale
- Ensure consistency and transparency in recognition processes
- Track competitor practices across performance management and incentive programs
- Conduct benchmarking studies on productivity and channel practices
- Analyze market trends and emerging business opportunities
- Share actionable insights with leadership for business improvement
- Support business planning through market intelligence and analytics
- Drive key business initiatives aligned to Direct Channel priorities
- Support process improvement and operational efficiency initiatives
- Coordinate cross-functional projects and business interventions
- Track implementation progress and business impact of initiatives
- Support leadership with presentations, reviews, and business recommendations
- Job Purpose of Direct Reports: Describe the job purpose of the direct report/s to the job (in 2-3 lines for each report)
- Relationships: Describe the nature and purpose of most important contacts or relationship (except superior/team members) with individuals, departments, organizations inside and outside of the organization, that job is required to interact with in order to deliver the job objectives
Characters)
Frequency
Nature ( Max 1325 Characters)
Internal
Internal Stakeholders
Daily
Collaborate with Sales, Finance, HR, Operations, Product, Analytics, and Technology teams for business reviews, dashboarding, incentive governance, and performance tracking
External
Leadership Team
Daily/ Weekly
Support leadership through business insights, profitability analysis, dashboards, and review presentations
External Partners / Industry Networks
As Required
Gather market intelligence, competition insights, and benchmarking inputs relevant to Direct Channel performance and productivity
- Organizational Relationships: Provide the structure for a level above and below the position for which this job description is written. Use position titles in the structured and indicate all the reports of the position.
Job Holder
Reports to – Manager
Name
Signature (needed for the hard copy)