Manager - Digital Marketing
Godrej Industries Group
About Godrej Industries Group (GIG)
At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries
To know more, visit www.godrejindustries.com.
About Godrej Properties Limited (GPL)
Godrej Properties brings the Godrej Group philosophy of innovation, sustainability, and excellence to the real estate industry. Each Godrej Properties development combines the over 125-year legacy of excellence and trust with a commitment to cutting-edge design, technology, and sustainability.
To know more, visit www.godrejproperties.com.
About The Role
The role is responsible for driving incremental bookings and improving inventory absorption for the North Zone sustenance portfolio through digital, data-led, and partnership-driven initiatives. You will go beyond pure lead generation to focus on conversion, database monetization, organic demand, and project reputation in close partnership with sales and CRM/CDP teams.
Roles & Responsibilities
- Affiliate & Walk-in Programs
- Onboard and manage affiliate partners and third-party presales teams to generate qualified walk-ins for sustenance projects.
- Coordinate with site sales to keep offers, narratives, and talk tracks updated and conversion-focused.
- Track partner performance (walk-ins, bookings, RoI) and recommend optimization actions.
- CRM / CDP-led Activation
- Execute cohort-based reactivation journeys (email, WhatsApp, calling prompts, remarketing) designed in partnership with the CDP/marketing ops lead using CRM and marketing engagement platforms (e.g. Salesforce Data Cloud, SFMC, WebEngage, MoEngage, or equivalent).
- Work with CRM/CDP teams to identify high-intent, warm, and dormant leads from historical databases; execute segmentation logic and audience cohorts as briefed.
- Support planning and promotion of curated events, invite-only previews, and portfolio/project-specific engagement initiatives to drive site visits and bookings.
- Track journey performance (open rates, response rates, cohort-to-conversion) and flag anomalies for review — interpretation of dashboards, not model design.
- Organic Demand (SEO & GEO)
- Execute SEO and local GEO strategies to increase non-paid traffic and inquiries for sustenance projects.
- Coordinate creation and publishing of project-specific content (landing pages, blogs, FAQs, videos, micro-site updates) to improve discoverability.
- Monitor organic performance (traffic, leads, rankings) and share insights for continuous improvement.
- Conversion & Funnel Optimization
- Monitor the funnel from lead → walk-in → booking and highlight drop-offs by project.
- Work with sales, call centre, and agencies to refine scripts, journeys, landing pages, and creatives to improve conversion metrics.
- Support inventory-specific conversion programs (limited period offers, nudges, journeys) to accelerate movement of priority units.
- Reputation & Brand Saliency
- Track ratings, reviews, and social chatter for key projects across platforms.
- Execute initiatives to improve review scores, response rates, and perception in key micro-markets.
- Coordinate with social/media teams to amplify positive stories and customer testimonials.
- Competitive & Market Intelligence
- Maintain a live view of competing projects: pricing, offers, creative hooks, and digital activity.
- Share structured inputs for counter-offers, creatives, and positioning in weekly reviews.
- Cross-functional Coordination (War Room Support)
- Act as the digital and data point-person in weekly “inventory monetization” / “war room” reviews.
- Coordinate with media agency, creative agency, CRM/CDP, IT and sales to ensure timely execution of agreed digital initiatives.
- Incremental booking value influenced from sustenance projects (through non-paid and digital initiatives).
- Percentage of bookings/revenue generated from CRM/CDP and database activation.
- Non-paid lead contribution and qualified walk-ins from affiliates and organic channels.
- Improvement in lead-to-visit and visit-to-booking conversion ratios by project.
- Reputation indicators: review scores, response rates, and sentiment in key micro-markets.
- Strong hands-on performance marketing / growth marketing experience. Campaign execution tied to funnel and revenue outcomes, not just spend management.
- Working proficiency in at least one CRM tool (Salesforce, HubSpot, Zoho, or similar). Should be comfortable pulling reports and updating records, not just viewing dashboards.
- Practical experience executing lifecycle/remarketing journeys (email, WhatsApp, push). Must have built or run a journey end-to-end.
- Can read and interpret attribution/funnel dashboards (multi-touch or last-touch) and translate findings into action.
- SEO fundamentals, local SEO, content coordination, analytics (GA4 or equivalent).
- Direct hands-on exposure to a CDP or marketing engagement platform (Salesforce Data Cloud, Adobe Experience Platform, WebEngage, MoEngage, CleverTap, or Braze). Tool operation experience, not platform architecture
- Prior high-value/long-cycle lead-based category experience
- Exposure to cohort-based or segment-based campaign execution
- High ownership, execution bias, and comfort with weekly target reviews.
- Data-driven, detail-oriented, and able to manage multiple projects simultaneously.
- Strong communication and collaboration skills to work cross-functionally.
4-6 years
Benefits
Be an equal parent
- Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners
- 6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers
- 2 months paid leave for secondary caregivers
- Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel
- Coverage for childbirth and fertility treatment.
- Gender-neutral anti-harassment policy
- Same sex partner benefits at par with married spouses
- Coverage for gender reassignment surgery and hormone replacement therapy
- Community partnerships and advocacy
- Persons with Disability (PwD) care
- Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options
- Elder care for those who might need to extend support to senior family members
- Preventative healthcare support
- Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc.
- Uncapped sick leave
- Flexible work options, including remote working and part-time work
- Mental wellness and self-care programmer, resources and counselling
- Structured recognition platforms for individual, team and business-level achievements
- Digital and offline instant recognition platforms
Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And it has been over a century. It’s not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.
We take pride in being an equal opportunities employer. We recognize merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, color, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.
If this sounds like a role for you, apply now!
We look forward to meeting you.