D2C Lead

About the Role

We are hiring a D2C Manager who brings a founder-level mindset and experience in building or scaling D2C brands. Ideal candidates include ex-Founders, ex-Co-founders, early operators, or professionals who have driven strong growth in D2C businesses.

You will own the end-to-end D2C growth engine — revenue, performance marketing, retention, funnel optimisation, and partnerships.

Key Responsibilities

• Own monthly D2C revenue, P&L, and growth strategy.
• Manage and optimise CAC, ROAS, AOV, LTV, repeat rate.
• Lead Meta, Google, influencer-led performance, and remarketing campaigns.
• Improve website funnels, landing pages, CRO, and customer journey.
• Manage CRM, retention, automation (Klaviyo, WhatsApp, email flows).
• Drive partnerships with creators, agencies, affiliates, and communities.
• Bring a startup/owner mindset — build processes, solve problems, move fast.

Ideal Candidate

• Ex-Founder / Ex-Co-Founder / early team member OR
• Strong D2C experience in growth, marketing, sales, BD, or brand
• Deep understanding of Shopify, performance marketing, CRM, analytics
• Strong execution, data-driven thinking, and entrepreneurial speed

Good to Have: Beauty, Derma, Wellness, Personal Care, FMCG experience.

Why Join Us

• Work directly with leadership & influence core strategy
• Fast-paced, growth-focused environment
• Competitive salary + performance incentives