Area Business Manager

Bioksha

Job Description

Role Area Business Manager Non-Metro

Designation Assistant Manager – Deputy Manager

Function Sales

Department Domestic Sales

Reporting to Regional Business

Manager

Job Grade L4B

Direct Reportees 4 - 5

Indirect Reportees NA

Role Objective: Drive achievement of sales targets within a geographic area (district) by effectively managing a team of

sales associates

Key Responsibilities

Business Development

Execute defined sales and marketing plans with a focus on expanding engagement across a broad mix of HCPs,

including specialists and general practitioners in Tier 2 & 3 towns

Gather market feedback and communicate insights to the marketing team including information on new geographic

areas, emerging HCPs in practice, and competitor intelligence

Participate in cycle meetings to understand campaigns and processes, ensuring the team's thoroughness and

preparation

Leverage data, dashboards and analysis to support sales associates with reviews

Sales Management

Validate standard visit list, tour plans (MTCP> STP >MTP) and coverage plan with a high field presence,

relationship-driven approach, and frequent follow-ups with prescribers and potential HCPs in Tier 2 & 3 towns

Prepare the team for in-clinic discussions by facilitating practice, strategy understanding and product knowledge by

effective utilisation of In-clinic effectiveness Program (ICEP) coaching tool

Validate new/transferred HCPs and recommend additions and deletions to the standard visit list
Evaluate metrics like call average coverage/repeat coverage and create plan to address gaps during the weekly

reviews and Joint Field Work plans

Plan monthly visits and manage vacant areas by assigning potential HCPs during the vacancy period
Conduct periodic review meetings to provide updates to Regional Business Manager and Zonal Business Manager,

ensuring adherence to the Sales Review Scorecard framework

Ensure timely submission of all required documents, including daily call reports, monthly tour plans, expense

statements and compliance documents (if any)

Utilise internal tool including In-clinic effectiveness Program (ICEP), Sales Review Scorecard (SRS), iPad and

dashboards, to improve in-clinic effectiveness

Support the successful launch of new products within assigned area
Allocate and manage time effectively in underperforming headquarters

Supply Chain Management

Ensure product availability at retail chemists, dispensing doctors, and local pharmacy chains, aligning with

pharmacy-driven demand in Tier 2 & 3 markets

Stakeholder Engagement

Ensure HCP’s attendance at continuous medical education sessions /campaigns and coordinate with speakers to

enhance learning experience

Identify and ensure the participation of the right HCPs in company programs such as Continuous Medical Education

and skill-up sessions

Manage core HCPs by accurate identification, timely engagement based on moments of truth (MOT), coverage and

prescription support

The above statements are intended to describe the general nature, level and expectations of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the

required duties, responsibilities and job specifications / requirements and that individual entities may amend this list based on their specific requirements and business context.People and Culture

Promote and embody the USV Credo
Guide reportees to overcome challenges and optimise performance by providing solutions and constructive support
Conduct timely recruitment and induction process
Develop a high-performance culture through periodic reviews, feedback and action planning
Provide trainings to ensure the team has the latest knowledge and skills to excel and drive the organisation forward
Support the team by offering coaching, demonstrating best practices, acknowledging efforts and leading by example
Engage and retain key talents by fostering a supportive work environment and offering continuous opportunities
Identify high-potential candidates in consultation with the Area Business Manager and support them in grooming th for

their next role through the Career Enhancement Journey to Excel (CJEx)

STAKEHOLDER INTERACTION

Type of Interaction: Internal

Interaction with: Sales Associates, Regional Business Manager and Zonal Business Manager

Nature of Interaction: Routine communication in connection with specified tasks and handling escalations from

accounts. Communication requiring some level of diplomacy, coordination, synergy and sensitisation on IR matters

Type of Interaction: External

Interaction with: Healthcare professionals/ Clearing and Forwarding Agents / Stockist / Chemists / Purchase managers

Nature of Interaction: Explanation of products or services to customers and communication around escalated or difficult

queries with customers and inventory management

Job Requirements

Professional Experience and Relevant Skills

Minimum of 4 years of overall experience with 2 years of experience in relevant roles
Must possess the ability to govern operations remotely, along with excellent communication skills and interpersonal

abilities for building and maintaining relationships with healthcare professionals and stockists. Additionally, must have

a willingness to travel and the ability to identify potential opportunities (HCPs, geography, etc.)

Academic Qualifications & Certifications

Educational Qualification: Bachelor of Science / Bachelor of Pharmacy (Relevant pharma sales experience and

managerial experience)

Functional Competency (Proficiency Levels from 1 – 5, with 1 being the basic and 5 being mastery)

Achievement Orientation (1)

Digital fluency (1)

Data-driven decision-making (1)

Driving high performance in teams (1)

Customer centricity (1)

Behavioural Competency

Dominance – Confident, High on Energy, Achievement Orientation

Influence – Builds Trust, Tactful, Collaborative

Steadiness – Calm, Emotionally Stable, Positive

Conscientiousness – Vocal, High on Integrity, Organised