Performance marketer

Company Description The Franchise Insiider is a one-stop solution for franchise success, supporting brands and franchise seekers with end-to-end services. With over a decade of experience and more than 100 modules across 10+ industries, the company is trusted by 300+ brands and has empowered over 1500 franchise seekers. The Franchise Insiider offers 360-degree solutions that simplify matching brands with suitable franchise partners and help entrepreneurs achieve sustainable growth. Guided by a vision to shape the future of franchising through innovation and partnerships, the team focuses on comprehensive brand development, franchise module creation, sales management, SOPs and training, digital marketing, and international franchise support. Their mission is to leverage experience and strategic insights to help businesses unlock their full potential in a competitive franchise landscape.

Role Description The Performance Marketer is a full-time, on-site role based in Ahmedabad, responsible for driving measurable growth through data-led marketing campaigns. This role involves planning, executing, and optimizing performance marketing across channels such as paid search, social media advertising, display campaigns, and lead generation funnels. The Performance Marketer will track key metrics, manage budgets, run A/B tests, and collaborate with sales, content, and design teams to improve conversion rates and campaign ROI. Day-to-day tasks include analyzing campaign performance, preparing reports and insights, refining audience targeting, improving landing page performance, and recommending new strategies to increase qualified leads for franchise brands. The role also requires staying up to date with performance marketing trends and tools relevant to franchising and digital customer acquisition.

Qualifications

• Candidates should possess strong performance marketing skills, including paid search (e.g., Google Ads), paid social (e.g., Meta, LinkedIn), and display advertising.
• Candidates should possess data and analytics skills, such as campaign tracking, funnel analysis, A/B testing, and proficiency with tools like Google Analytics or similar platforms.
• Candidates should possess digital marketing and lead generation skills, including experience with marketing funnels, CRM tools, and conversion rate optimization.
• Candidates should possess communication and collaboration skills, with the ability to work closely with sales, content, design, and senior stakeholders.
• Candidates should ideally have a bachelor’s degree in marketing, business, or a related field, along with prior experience in performance marketing or growth-focused roles.
• Candidates should demonstrate strong problem-solving abilities, attention to detail, and a results-oriented mindset, preferably with experience in franchising, consulting, or related industries.

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