Deputy Director - Category Management
Myntra
Remote
Who are we?
Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary.
We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit.
Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.
We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.
From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.
Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.
'Deputy Director - Brand Management' Job Description:As a Deputy Director - Brand Management with 10-15 years of experience, you will play a critical role in leading the brand management strategy and activities of the organization. Your primary responsibilities will revolve around developing and executing brand initiatives that enhance the company's brand equity and drive business growth.
Key Responsibilities
- Lead the development and implementation of brand strategies to ensure brand consistency and resonance with target audiences.
- Manage and oversee all aspects of brand communication, including advertising, promotions, and public relations.
- Collaborate with cross-functional teams to align brand initiatives with overall business objectives.
- Monitor and analyze market trends and competitor activities to identify opportunities for brand growth and differentiation.
- Manage budgets and resources effectively to support brand initiatives and maximize ROI.
- Develop and maintain strong relationships with internal and external stakeholders, including agencies, partners, and vendors.
- Evaluate brand performance metrics and KPIs to track progress and optimize brand strategies and tactics.
- Lead and mentor a team of brand management professionals, providing guidance, feedback, and development opportunities.
- Stay updated on industry best practices and innovations in brand management to drive continuous improvement and innovation.
- Ensure compliance with brand guidelines and standards across all touchpoints and communication channels.
marketplace, category management
Required Education
UG