HireVeda
HireVedaX
Take a world-class, ready manufacturing base to market and build the India EMS/ODM business from zero to scale. Win and grow OEM/brand accounts across consumer durables, telecom and automotive, own the design-win pipeline, and carry top-line and margin accountability for India.
Key Responsibilities
–New business & account acquisition — hunt and win EMS/ODM design-wins and manufacturing mandates from consumer-durable, telecom and automotive OEMs and brands; own the funnel from lead to programme.
–Revenue build — grow the India order book from a standing start toward ₹1,000 Cr with quarter-on-quarter bookings discipline and clear account roadmaps.
–Solution selling — translate manufacturing and design capabilities into customer programmes; coordinate technical and costing responses with engineering and SCM.
–Key-account management — grow anchor accounts into multi-programme relationships; run QBRs, escalations, forecasts and commercial terms.
–GTM & sales operations — own segmentation, target-account planning, CRM discipline, forecasting and quota/coverage; build competitive and market intelligence.
–Pricing & commercials — own pricing and bid strategy with should-cost literacy; negotiate MSAs/LTAs; protect contribution margin, not just bookings.
–Sector sequencing — prioritise across durables/telecom/automotive; note automotive runs on IATF-qualification cycles and a longer clock — sequence accordingly.
–Team — build and lead the India sales/BD and key-account team as the business scales.
What Success Looks Like — First 12–18 Months
–A qualified pipeline and first marquee design-wins landed across at least two of the three target sectors.
–A repeatable EMS/ODM sales motion, pricing framework and account-routing model in place.
–The founding India sales team hired and productive.
Key Performance Indicators
–Bookings and revenue vs. plan (toward ₹1,000 Cr).
–Qualified-pipeline value and coverage ratio.
–Design-win count and win rate.
–Gross / contribution margin.
–Forecast accuracy and DSO / collections.
–Account penetration and cross-sell.
Candidate Profile
–12–18+ years in EMS/ODM or electronics manufacturing sales in India, with a proven record of building revenue — ideally taking a business or region from an early base to significant scale.
–Established OEM/brand relationships across consumer durables, telecom and/or automotive electronics.
–Deep understanding of the EMS/ODM sales motion — design-wins, NPI, costing, box-build and component-level selling.
–Full ownership of top line and contribution margin; commercially disciplined.
–A doer, not a learner — has personally closed and scaled EMS business, not merely managed an existing book.
Key Competencies
–EMS/ODM solution selling and OEM key-account management.
–Should-cost literacy and commercial negotiation.
–NPI and technical-sales coordination.
–Sales-ops and CRM discipline.
–Sector knowledge across durables / telecom / automotive.
–Team building and leadership.
Preferred / Advantageous
–Cross-sector reach (durables + telecom + automotive) within one seller.
–Experience selling motor, controller or PCBA content into appliance/RAC OEMs.
–Comfort as a founding commercial hire in a scale-up manufacturing environment.