Google Ads Specialist

Mayura Consultancy Services

Remote

Because MCS serves a global clientele, you will be responsible for running paid campaigns aimed at an international audience. Proven experience with international targeting, specifically for the US market, is a must-have requirement.

Responsibilities

Own keyword research, ad copy, bidding strategy, and budget allocation.
Track and optimise for cost-per-lead, conversion rate, and lead quality, not just clicks.
Set up and maintain conversion tracking (Google Tag Manager, Google Analytics).
A/B test landing pages, ad creatives, and targeting to continuously improve ROI.
Report on campaign performance with clear, actionable insights for leadership.
Stay current with Google Ads policy changes, auction dynamics, and platform updates.

Requirements

2-4 years of hands-on experience running Google Ads campaigns, ideally for lead generation (not just branding/e-commerce).
Prior experience running PPC/lead generation campaigns for IT, software, or tech-industry companies is a must.
Working knowledge of Google Analytics, Google Tag Manager and conversion tracking setup.
Comfort reading campaign data and translating it into budget/targeting decisions.
Basic understanding of landing page conversion principles.
Google Ads certification is a plus, not mandatory.
Clear communication- verbal and written.

What Success Looks Like In This Role

Within the first 30 days, you've audited and restructured existing campaigns (or set up from scratch), with clean conversion tracking in place.
You're consistently delivering a steady volume of qualified leads (min. 30 per month for first 3 months), at a cost-per-lead that improves over time.
Cost-per-lead trends downward quarter over quarter, without sacrificing lead quality.
Landing pages and ad creatives are being tested continuously, not set-and-forget.
You're proactively flagging opportunities (new keywords, audience segments, channels) rather than waiting to be asked to do so.
You can walk leadership through why a campaign is performing a certain way, not just report numbers, but explain the story behind them.

Key Metrics (KPIs)

Marketing Qualified Leads (MQL) per month.
Sales Qualified Leads (SQL) per month.
MQL-to-SQL conversion rate.
Cost-per-qualified-lead (CPL), trending down quarter over quarter.
Campaign ROI / cost-per-acquisition where trackable through to closed deals.

This job was posted by Rumika Joshi from Mayura Consultancy Services.