Associate Manager Business Finance

About Rapido

Founded in 2015, Rapido is India's leading multi-modal mobility platform. What began with bike taxis has evolved into a comprehensive mobility ecosystem that includes Auto, Cabs, Delivery, and other mobility solutions. Today, Rapido commands a dominant 70% market share in bike taxis, 40% in auto rides, and is the second-largest player in the cab segment with a 22% market share, making it the overall market leader in ride-hailing.

With over 4 million rides completed daily and more than 2 billion rides served, Rapido operates across 200+ cities and is rapidly expanding towards a presence in 500 cities. At Rapido, we are building the future of mobility through technology, innovation, and a relentless focus on customer experience.

About the Role

We are looking for a highly analytical and business-oriented finance professional to join our Business Finance team, supporting the Marketing function. This role will be responsible for driving marketing performance reporting, financial analysis, and MIS, enabling data-driven decision-making across acquisition and growth channels.

The ideal candidate should be comfortable working with large datasets, building insightful dashboards, tracking marketing investments, and partnering closely with cross-functional stakeholders to improve marketing efficiency and ROI.

Key Responsibilities

• Own end-to-end Marketing MIS and reporting across online and offline acquisition channels.
• Prepare and publish periodic business performance reports with high accuracy and timeliness.
• Track marketing budgets against actual spends and highlight key variances.
• Develop and maintain dashboards for critical marketing metrics such as:
• Customer Acquisition Cost (CAC)
• Lifetime Value (LTV)
• Return on Marketing Investment (ROMI)
• Channel-wise performance
• Perform deep-dive analyses to identify trends, opportunities, and cost optimization levers.
• Evaluate marketing effectiveness and provide actionable recommendations to improve campaign ROI.
• Collaborate with Marketing, Growth, Operations, and Finance teams to drive business decisions.
• Support invoice validation and ensure marketing spends are accurately recorded and reconciled.
• Identify process gaps and reporting inefficiencies while driving automation wherever possible.
• Assist in forecasting marketing spends and support monthly financial planning exercises.
• Present key business insights to senior stakeholders through structured reports and dashboards.

Qualifications & Experience

• Chartered Accountant (CA) or Cost & Management Accountant (CMA).
• 2–4 years of post-qualification experience in Business Finance, FP&A, Consulting, or Commercial Finance.
• Prior experience in a high-growth startup, internet, e-commerce, or consumer-tech company is preferred.
• Strong analytical and problem-solving skills with the ability to translate data into business insights.
• Advanced proficiency in Microsoft Excel is mandatory.
• Experience with SQL, Power BI, Tableau, or similar BI tools is highly preferred.
• Strong stakeholder management and communication skills.
• Ability to thrive in a fast-paced, dynamic environment with multiple priorities.

Preferred Skills

• Financial planning and budgeting
• Marketing analytics and performance measurement
• MIS reporting and dashboard creation
• Financial modelling
• Data visualization
• Variance analysis
• Cost optimization
• Business partnering
• Attention to detail
• Process improvement and automation

Key Performance Indicators (KPIs)

• 100% on-time delivery of Marketing MIS and dashboards.
• Less than 1% reporting errors across all published reports.
• Improvement in Customer Acquisition Cost (CAC) and marketing efficiency.
• Adoption of actionable business insights by Marketing leadership.
• Budget adherence and timely variance reporting.
• Improved reporting automation and reduction in manual effort.
• Timely and accurate invoice validation and reconciliation.

Why Join Rapido?

• Be part of India's fastest-growing mobility platform.
• Work closely with business leaders and influence high-impact decisions.
• Gain exposure to large-scale marketing investments and strategic business finance.
• Solve complex business problems using data and analytics.
• Thrive in a high-growth, fast-paced environment with significant learning and career growth opportunities.